Data Quality

Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.

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True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

Dear DiscoverOrg, I’m ashamed to admit it, but my database is very small. I don’t use it very often because I know the information I’m looking for probably won’t be there. Everyone talks about “data integrity” and “data health” ... but I don’t even have enough data to worry about problems like that! Searching my database is not a satisfying experience. I don’t know how to grow my database. Is it too late for me?

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Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets the foundation for valuable intelligence.  In this piece, we will: Define data vs. intelligence Understand how data is transformed into intelligence Learn how the right

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The 5 Biggest Mistakes Marketing Makes for B2B Sales Teams

At DiscoverOrg, our experience in sales intelligence has allowed us to develop an expertise in marketing for B2B sales. This expertise is derived from: Product Position – By both generating leads and helping convert those leads to sales, our product is uniquely positioned at the intersection of sales and marketing Industry Research – Through our research

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Challenges of Achieving Operational Efficiency

There are numerous challenges facing organizations that can impede operational efficiency in its truest sense. For many, changing the way in which they approach—and think about—operational efficiency is the biggest challenge. Operational excellence and efficiency should be approached as a philosophy of leadership, teamwork, and problem solving. This is an ever-evolving practice requiring dedication and

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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