Marketing Strategies

Market to decision-makers in your target accounts with these effective tips, tricks, and strategies.

CIOs Selling Tips DiscoverOrg

Top 10 Do’s and Don’ts for Selling to CIOs

Imagine your inbox on an average Monday morning. Now quintuple it. Yeah, CIOs get a lot of email. One CIO said that over 50% of his inbox was communication from vendors! How can a great solution stand out when the inbox is standing-room only?

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promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

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Storytelling in Account-Based Marketing

[VIDEO] The Role of Story in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.

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selling to marketers
Bargain List Give Bad Data

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:

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2016’s Most Prospected Companies By State

Our new map highlights the “most prospected to” companies by state HQ location as revealed the DiscoverOrg platform over the last 6 months.

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Online Dating Like Email Marketing

8 Lessons From Online Dating For Email Marketers

If you’re not personalizing emails and making them catch the recipient’s eye, then you’ll fare no better than those firing off two-word introductions on dating apps.

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ABM Data Visualization Tool by DiscoverOrg

Introducing AccountView by DiscoverOrg

AccountView is an interactive dashboard that enables sales and marketing teams to identify new prospects based on attributes of their best customers.

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DiscoverOrg Offers More Than IT Sales Intelligence

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

Why are we jumping into these other markets with such fervor? We see significant indicators that industries like marketing and human resources are ready for an explosion.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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