Market to decision-makers in your target accounts with these effective tips, tricks, and strategies.
B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.Read full post
Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.Read full post
Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.Read full post
Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.Read full post
If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:Read full post
Why are we jumping into these other markets with such fervor? We see significant indicators that industries like marketing and human resources are ready for an explosion.Read full post
Patrick Purvis explains a formula for reaching success with your email prospecting efforts.Read full post