IT Marketing Strategies
Market to decision-makers in IT departments in your target accounts with these effective tips, tricks, and strategies.
Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?Read full post
Do you send out emails as part of your B2B prospecting strategy? Do you aim to be the #saleshero of your team, filling your pipeline with highly targeted prospects? Well, then this free eBook, the Super Hero Life of your Prospecting Email, is right up your alley. (And, by alley we mean a dark oneRead full post
You’ve just arrived home from a week of trade show exhibiting. You are tired, your head and feet still ache, and you are behind on all of your normal tasks. Hang on! It is not yet time to soak your feet or catch up with your team. Collecting leads at the show is only oneRead full post
As a prospecting platform, trade shows can be a fantastic forum for generating demand, building relationships with your prospects and filling your pipeline. For starters, the audience is already pre-qualified – attendees are there because the event addresses a field where they have interest. Additionally, those who attend are often actively researching solutions to challengesRead full post
It is trade show season! Your booth is set up, your demos and collateral are all ready and you’re raring for the show to start. You’re likely to be meeting hundreds of people each day of the show – some prospects, some customers, and some folks who are just looking for a toy to bringRead full post
Planning for a trade show involves setting a thousand moving pieces into place. It can be a real puzzle, but when you get it all put together, it can be worth the big effort. While choosing the best promotional items and deciding on the color of booth carpeting can be exciting and fun, they won’tRead full post