Marketing Strategies

Market to decision-makers in your target accounts with these effective tips, tricks, and strategies.

Storytelling in Account-Based Marketing

[VIDEO] The Role of Story in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.

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selling to marketers
Bargain List Give Bad Data

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:

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2016’s Most Prospected Companies By State

Our new map highlights the “most prospected to” companies by state HQ location as revealed the DiscoverOrg platform over the last 6 months.

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Online Dating Like Email Marketing

8 Lessons From Online Dating For Email Marketers

If you’re not personalizing emails and making them catch the recipient’s eye, then you’ll fare no better than those firing off two-word introductions on dating apps.

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ABM Data Visualization Tool by DiscoverOrg

Introducing AccountView by DiscoverOrg

AccountView is an interactive dashboard that enables sales and marketing teams to identify new prospects based on attributes of their best customers.

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DiscoverOrg Offers More Than IT Sales Intelligence

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

Why are we jumping into these other markets with such fervor? We see significant indicators that industries like marketing and human resources are ready for an explosion.

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get-30-percent-response-prospecting-email

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

Patrick Purvis explains a formula for reaching success with your email prospecting efforts.

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Sales-Marketing-Technologies

Introducing the Glossary for Sales and Marketing Tech

This glossary is a vital tool to help you understand the concepts outlined in current and emerging technology platforms for sales and marketing.

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future-hunting-sales-marketing-technology-trends-2017-with-DiscoverOrg

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

What will be the top trends for sales and marketing tech in 2017? We've set our sights on these 4 trends that are sure to drive growth next year.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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