2018 B2B Email subject lines: What’s Hot, What’s Not

Should you be putting more thought into your email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find best?...
August 28, 2018
Best Practices
7 min read

5 Cold Email Plays for Account-Based Sales

Account based sales development is a sales process specifically designed for selling to enterprise companies. The process for selling into enterprise accounts differs from selling to small and mid-sized businesses:...
May 1, 2018
Email
6 min read

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue...
March 29, 2018
Email
7 min read

Don't Push Your Luck: Guessing Email Addresses Just Ain't Worth It

Prospecting is tough. There are a handful of components of cold email outreach, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message....
March 15, 2018
Email
6 min read

What is Spam: The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
January 16, 2018
Best Practices
6 min read

[TEMPLATE] How to Start a Conversation Using the “Foot-in-the-Door” Email

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2017
Email
5 min read

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:
June 9, 2017
Best Practices
6 min read

Reference Guide to Bulk Email Rules: CAN-SPAM, EC Directive, CASL and Beyond

With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their target audiences. But it’s not as simple...
May 19, 2017
Email
5 min read

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:
March 8, 2017
Email
5 min read