Executives

A CEO Mind-shift for Scaling Growth: An Interview with Henry Schuck

Two years ago, I was meeting with CEOs of large companies, and they’d tell me that the stuff that they were focused on today wouldn't come to fruition for 12 to 24 months. And I remember thinking, "What a waste of time! I can’t imagine a world where I’m just thinking about the future." All that has changed.

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DiscoverOrg Survey Finds Less Panic, More Planning After WannaCry Attack

With organizations the world over still reeling from the effects of this month’s WannaCry ransomware attack, and cyber security experts already warning of more potent threats to come, technology and business leaders are scrambling to make sense of an increasingly treacherous digital landscape. In the wake of the WannaCry crisis, DiscoverOrg surveyed 258 decision makers,

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Ransomware Attacks Take the World Hostage

As the workweek wound down last Friday, the digital world was hijacked for ransom. The attack was unleashed across the globe through a potent new ransomware called WannaCry, which infects Windows systems when users either click an email link or download malicious files. Once installed, WannaCry effectively locks the infected computer until a bitcoin payment

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DiscoverOrg Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial portion of the Internet.  This isn’t the first-time AWS has had significant issues (in 2013 the same Northern Virginia datacenter caused

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19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be tracked, which is why the word ‘key’ in key performance indicators is so important.

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ROI Tracking – Justify Your Spending in 2017 (January 2017 – Q1 Series: Quick Start Guide to a Successful Marketing Plan in 2017)

It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have to face your CFO to get the marketing budget you require. How do you gain his confidence in your marketing activities? Justify your spending in

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Target Marketing by Persona: Shed Light on Your Shot in the Dark (January 2017 – Q1 Series: Quick Start Guide to a Successful Marketing Plan in 2017)

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential customer. Do you know who is receiving your emails?

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The Great Sales and Marketing Divide… And How to Solve It (January 2017 – Q1 Series: Quick Start Guide to a Successful Marketing Plan in 2017)

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both departments having the same end goal of driving revenue and contributing to the overall success of the organization, they just can’t seem to do it together. It’s

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The Cloud: A Disruptive Force That’s Here to Stay

Cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.   But are companies moving toward using the private cloud or the public cloud?  We asked over 350+ IT decision makers about their current cloud budget and how they expect it to change in the next

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The Changing Landscape of Cloud and Mobility Spending

The IT industry’s dissatisfaction toward localized data storage dominated the latter part of this decade. It’s a traditional type of infrastructure that doesn’t have the direct benefits of the internet.  The “cloud”—a blanket term referring to computing that runs on the internet—provides a modern solution for businesses around the globe. Cloud Solution Spending Trends Year

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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