Guest Blog

Hear from the best and brightest in the B2B sales and marketing space.

Tech-savvy business professionals.

4 Intelligence Styles of Successful Sales Professionals

It is essential that salespeople adapt quickly to working with machines. Salespeople can no longer afford to claim that they are “not computer savvy.” If you don’t get tech savvy - and quickly -, you will be left behind, and out of a job.

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Boost response rates role-based messages

How to Improve Response Rates with Account-Based Content

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. But how do you achieve higher levels of engagement?

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closed-loop sales communication is like a black hole

[5 IDEAS] How Data Fuels Closed-Loop Sales Communication

The manufacturing industry uses a concept, originating in Japan, called "kaizen": It refers to continually measuring and improving a process. As new ideas and processes are implemented, they, too, are measured; each iteration improves the product. Here's how that applies to sales:

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Alignment between sales and marketing is a struggle

Want Better Lead Generation? Get Marketing & Sales in Line

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation.

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Recruiting can be active or passive

Transform Hiring with Recruiting-as-a-Service (RaaS)

Employee turnover will always be a major challenge for businesses, but by using a framework like RaaS (Recruiting-as-a-Service) you can increase your chances of hiring the right candidate with staying power.

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Account-Based-Everything-Brandon-Redlinger-Engagio

Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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nancy Nardin Ansers What It Takes to Have High Growth

What Does it Take to Have High Revenue Growth: The Results Are In!

The devil or rather, the secret sauce, is in the detail. For instance, you might wonder, “just what are the hard things high growth companies do?”

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7 influencers in the IT staffing industry

7 People to Know in the IT Staffing Industry

These people top seven to know in IT staffing and recruiting industry, and know it cold. Having them on speed dial is a must.

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Map of US Account Based Everything

Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?

What would happen if organizations began removing seller burdens one at a time starting with prospect analysis?

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Sales Intelligence, Try Before You Buy

Peaches, Netflix, and Sales Intelligence – Try Before You Buy

Ever wondered how to properly evaluate new sales tools? Netflix, Peaches, or a new CRM, we'll give you the keys to be successful in making the right decision.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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