How to Create a Sales Territory Plan with a Buyer-Centric Approach

Understanding your Total Addressable Market (TAM) will help determine if a new region or vertical needs to be part of your sales territory plan. New General Data Protection Regulations (GDPR) is a great example of a location-bounded sea change. Market shifts like this present new growth segments for your sales team to target.
April 19, 2018
Best Practices
5 min read

2017’s Top Sales & Marketing Superstars - and Their Secret to Success

More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day...
December 26, 2017
Customer Success
8 min read

5 Ways to Supercharge Your Sales Enablement Efforts

... it was found that 9% of sales organizations had not considered customer journey alignment, while 35% had an informal alignment, but no real implementation. In total, 44% of businesses have not aligned their sales processes to the customer journey in any meaningful way.
December 5, 2017
Guest Blog
4 min read

Thanksgiving and Gratitude, in Our Own Words

We have much to be grateful for at DiscoverOrg. Before the rush of the holiday season, before the end-of-year hustle takes over completely, a few DiscoverOrg customers and employees have something to say. Here it is, in their own words.
November 21, 2017
DiscoverOrg
6 min read

How to Operationalize Account-Based Marketing

In short, the first rule of account-based marketing is: know your target accounts. The second rule is: know your target accounts.
November 7, 2017
Account-Based Marketing
6 min read

Adventures in Account-Based Marketing

I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. The hypothesis was that if all of our time, energy, and money was spent on a focused sales and marketing effort to convert a list of target enterprise accounts, we could grow our average sales price (ASP) - without breaking the bank.
October 19, 2017
Account-Based Marketing
6 min read

Want Better Lead Generation? Get Marketing & Sales in Line

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation.
June 8, 2017
Best Practices
4 min read

Transform Hiring with Recruiting-as-a-Service (RaaS)

Employee turnover will always be a major challenge for businesses, but by using a framework like RaaS (Recruiting-as-a-Service) you can increase your chances of hiring the right candidate with staying power.
May 10, 2017
Best Practices
5 min read

Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?
March 27, 2017
Account-Based Marketing
8 min read
Load More