Inbound

6 TED Talks All Marketers Should Watch (to Stay Creative and Not Sell Out)

When an email campaign, new blog, or other marketing activity gets great engagement, my first thought is AWESOME. We did something right! My second thought is SHIT ... This means the next one is going to have to be even better. It’s gratifying when other people respond to our creative efforts, and the beauty of digital marketing is that it’s easy to measure and possible to iterate successes. But sales and marketing pros alike want to see the growth curve tilt up and to the right. The steeper, the better. The goal is growth, and that train doesn’t stop. These specially curated TED Talks will help you stay creative and focused on the goal.

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Intelligence is to Sales as Google is to Websites…

I love analogies. Analogies help people understand complex ideas, especially ones where they have low familiarity. Marketing and sales intelligence is a concept that could benefit from an analogy. Even if it isn’t perfect, a comparison that works on multiple levels is with Google’s search engine. Google Transformed Search Engines I remember being blown away

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© 2018 DiscoverOrg, All Rights Reserved
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