Growthbound: DiscoverOrg's Rebrand Story

Growth. By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on....
September 24, 2018
Company Updates
4 min read

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue...
March 29, 2018
6 min read

A Primer on GDPR and Marketing Data Protection Best Practices

Assuming GDPR applies to you, in order to process personal data, you need a lawful basis to do so. There are six different lawful ways to process personal data under the GDPR: (a) consent of the data subject; (b) performance of a contract; (c) compliance with a legal obligation; (d) protection of vital interests; (e) performance of a task in the public interest; (f) “legitimate interests”.
January 30, 2018
Industry News
10 min read

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

If it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine artificial intelligence (AI) to bring, that may be because expectations are high - perhaps unrealistically so. I believe that AI will change the way we do business in the future; however, companies should temper zealous expectations with the following reality check before considering AI investments.
December 21, 2017
Industry News
7 min read

What CIOs are Focused on in 2018: Predicting Top IT Initiatives and Spend

In Q3, we asked respondents to indicate which technology initiatives they’re focused on in the next 6-12 months. The clear priority for 2018?  DATA SECURITY - by a mile.
December 14, 2017
Industry News
6 min read

10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

The first time I heard of RainKing, I was in my law school apartment and stumbled upon their website. I was 23 years old, under $130,000 of college and law school debt - and I had just launched DiscoverOrg: a company with no brand recognition, no financing, no real experience behind it. But RainKing was a REAL company.
August 29, 2017
Industry News
5 min read

Nearly 40% of Businesses Affected by the General Data Protection Regulation (GDPR) Aren’t Compliant

Organizations Worldwide Race to Meet GDPR Security Standards before 2018 Deadline The General Data Protection Regulation (GDPR) has been causing angst amongst IT compliance, data protection, and security professionals ever...
July 25, 2017
Industry News
2 min read

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

Why are we jumping into these other markets with such fervor? We see significant indicators that industries like marketing and human resources are ready for an explosion.
February 2, 2017
4 min read

Public CIO Upheaval and New IT Initiatives: Is Sales Ready?

Have you ever: after spending hours doing online research and making dozens of dead-end calls, finally connect with a top information technology decision maker only to find out on a...
August 7, 2013
Industry News
4 min read