Growthbound: DiscoverOrg's Rebrand Story
Growth. By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on....
Keep Calm and GDPR On: How Marketers Can Comply with GDPR
This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue...
A Primer on GDPR and Marketing Data Protection Best Practices
Assuming GDPR applies to you, in order to process personal data, you need a lawful basis to do so. There are six different lawful ways to process personal data under the GDPR: (a) consent of the data subject; (b) performance of a contract; (c) compliance with a legal obligation; (d) protection of vital interests; (e) performance of a task in the public interest; (f) “legitimate interests”.
Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018
If it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine artificial intelligence (AI) to bring, that may be because expectations are high - perhaps unrealistically so. I believe that AI will change the way we do business in the future; however, companies should temper zealous expectations with the following reality check before considering AI investments.
What CIOs are Focused on in 2018: Predicting Top IT Initiatives and Spend
In Q3, we asked respondents to indicate which technology initiatives they’re focused on in the next 6-12 months. The clear priority for 2018? DATA SECURITY - by a mile.
10 Years of Competition: The Story and Future of RainKing and DiscoverOrg
The first time I heard of RainKing, I was in my law school apartment and stumbled upon their website. I was 23 years old, under $130,000 of college and law school debt - and I had just launched DiscoverOrg: a company with no brand recognition, no financing, no real experience behind it. But RainKing was a REAL company.
Nearly 40% of Businesses Affected by the General Data Protection Regulation (GDPR) Aren’t Compliant
Organizations Worldwide Race to Meet GDPR Security Standards before 2018 Deadline The General Data Protection Regulation (GDPR) has been causing angst amongst IT compliance, data protection, and security professionals ever...
BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
Why are we jumping into these other markets with such fervor? We see significant indicators that industries like marketing and human resources are ready for an explosion.
Public CIO Upheaval and New IT Initiatives: Is Sales Ready?
Have you ever: after spending hours doing online research and making dozens of dead-end calls, finally connect with a top information technology decision maker only to find out on a...