Pitch Perfect: Selling to the Chief Marketing Officer

They delete your emails. They decline your invitations. They cut your calls short. What does it TAKE to sell to the Chief Marketing Officer? A candid interview with Jill Konrath...
October 3, 2018
Lead Generation
6 min read

The Ideal Customer Profile: Why is “Fit Data” so Important?

All organizations, even global brands, are limited in some way: by size of their sales and marketing teams, by budget – and, of course, by the finite number of hours...
July 25, 2018
Contact Data
5 min read

Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

I had my first Father’s Day two years ago. My wife and I had our first baby, a beautiful girl – Grace. At that same time in 2016, DiscoverOrg was...
June 18, 2018
DiscoverOrg
6 min read

The Effect of Predictive Data: 95% See Positive Gains

“What prompts someone to make a purchase?” It’s the ultimate sales and marketing question. All our tools, plugins, integrations, analysis, and predictions, all concentrated in a multi-billion-dollar effort to answer this question. We put the question to 207 sales and marketing professionals in a director position or above, and published our findings in a resulting study of 80+ individual data points and datapoint combinations.
March 20, 2018
Best Practices
3 min read

What Is Sales Intelligence? An Interview With DiscoverOrg CEO Henry Schuck

Without sales intelligence, the growth of your universe of accounts (and revenue potential) is left to chance. It’s like spraying a hose with an open nozzle or spraying with a closed nozzle: You’re going to get wet either way, but one is much more efficient than the other.
March 5, 2018
Interviews
3 min read

How to Prospect at Trade Shows: The Ultimate 10-Step Checklist

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. People can check out different demonstrations, network, and...
February 15, 2018
Infographic
7 min read

Walmart vs. Amazon Web Services (AWS): DiscoverOrg uncovers what companies are affected

The opening shot was fired in 1995. When the first suburban shopper bypassed the Best Seller shelf at a friendly neighborhood box store to fire up a 56K modem and...
June 23, 2017
Contact Data
2 min read

The 5 Biggest Mistakes Marketing Makes for B2B Sales Teams

At DiscoverOrg, our experience in sales intelligence has allowed us to develop an expertise in marketing for B2B sales. This expertise is derived from: Product Position – By both generating leads...
March 22, 2017
Contact Data
6 min read