Lead Generation

3 ways sales can help marketing alignment

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

Let’s agree that the goal of your marketing team should be to help your sales team. Sound good? Awesome! But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales?

Read full post

The Effect of Predictive Data: 95% See Positive Gains

“What prompts someone to make a purchase?” It’s the ultimate sales and marketing question. All our tools, plugins, integrations, analysis, and predictions, all concentrated in a multi-billion-dollar effort to answer this question. We put the question to 207 sales and marketing professionals in a director position or above, and published our findings in a resulting study of 80+ individual data points and datapoint combinations.

Read full post
DiscoverOrg CEO Henry Schuck

What Is Sales Intelligence? An Interview With DiscoverOrg CEO Henry Schuck

Without sales intelligence, the growth of your universe of accounts (and revenue potential) is left to chance. It’s like spraying a hose with an open nozzle or spraying with a closed nozzle: You’re going to get wet either way, but one is much more efficient than the other.

Read full post
how to prospect at trade shows

How to Prospect at Trade Shows: The Ultimate 10-Step Checklist

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. People can check out different demonstrations, network, and even enjoy the occasional sponsored concert or hosted bar. Yet through all the excitement, how do you connect with new contacts? We asked Jake Shaffren,

Read full post

Walmart vs. Amazon Web Services (AWS): DiscoverOrg uncovers what companies are affected

The opening shot was fired in 1995. When the first suburban shopper bypassed the Best Seller shelf at a friendly neighborhood box store to fire up a 56K modem and order the latest John Grisham novel delivered direct to their cul-de-sac, the implication was clear. Upstart online book seller Amazon.com was declaring war on the

Read full post

The 5 Biggest Mistakes Marketing Makes for B2B Sales Teams

At DiscoverOrg, our experience in sales intelligence has allowed us to develop an expertise in marketing for B2B sales. This expertise is derived from: Product Position – By both generating leads and helping convert those leads to sales, our product is uniquely positioned at the intersection of sales and marketing Industry Research – Through our research

Read full post
logo
© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
logo