Email marketing and cold sales emails may not be the most sexy or trendy outreach method. It often feels frustrating: Is anyone even reading your carefully crafted email content? Still, if you’re in sales or marketing, you know that emailing top decision makers is the best option for direct contact when the phone call isn’t working. But to crush email outreach, you have to do it right. Many factors contribute to the success of an email campaign, including personalization, good timing, and knowing your prospects’ pain points. And key to all those factors is reliable data.

Learn from our savvy sales experts on how to craft the perfect pitch, and see how DiscoverOrg can accelerate your outreach efforts.

Top Marketing and Sales Email Articles

8 Ways to Use BASHO Emails in Cold Email Outreach
A “BASHO email” is a personalized B2B email, usually sent to a decision maker at a high-value account. They’re a critical part of personalized prospecting and account-based strategy.
What is Spam? The Truth About Cold Email
What is a cold email? And when is my email against the law? We clear up the blurry lines and explain the legal requirements for sending unsolicited emails.
VIDEO: How to Get 30% Response Rates with Prospecting Emails
Disappointed with low email response rates? Take this drip email campaign template for a spin. It could be a game-changer.

One Year Later: How Marketers Can Comply with GDPR

This GDPR post is for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular...
May 21, 2019
GDPR and Data Privacy
6 min read

Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
February 26, 2019
Business Contact Data
6 min read

[VIDEO] Whiteboard Wednesday: Email Verification and Email Delivery

Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce – and I’m happy to be here today with DiscoverOrg, to talk about email deliverability! Let’s jump...
December 12, 2018
Marketing and Sales Email
5 min read

8 Ways to Use BASHO Emails in Cold Email Outreach - With Examples

Basho emails aren’t just alive and well - they’re thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized Basho email.
November 27, 2018
Marketing and Sales Email
11 min read

2018 B2B Cold Email Subject Lines: What’s Hot, What’s Not

Should you be putting more thought into your cold email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find...
August 28, 2018
Marketing and Sales Email
7 min read

5 Cold Email Plays for Account-Based Sales

Account based sales development is a sales process specifically designed for selling to enterprise companies. The process for selling into enterprise accounts differs from selling to small and mid-sized businesses:...
May 1, 2018
Marketing and Sales Email
6 min read

Don't Push Your Luck: Guessing Email Addresses Just Ain't Worth It

Prospecting is tough. There are a handful of components of cold email prospecting, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message....
March 15, 2018
Marketing and Sales Email
6 min read
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