Email marketing and cold sales emails may not be the most sexy or trendy outreach method. It often feels frustrating: Is anyone even reading your carefully crafted email content? Still, if you’re in sales or marketing, you know that emailing top decision makers is the best option for direct contact when the phone call isn’t working. But to crush email outreach, you have to do it right. Many factors contribute to the success of an email campaign, including personalization, good timing, and knowing your prospects’ pain points. And key to all those factors is reliable data.

Learn from our savvy sales experts on how to craft the perfect pitch, and see how DiscoverOrg can accelerate your outreach efforts.

Top Marketing and Sales Email Articles

8 Ways to Use BASHO Emails in Cold Email Outreach
A “BASHO email” is a personalized B2B email, usually sent to a decision maker at a high-value account. They’re a critical part of personalized prospecting and account-based strategy.
What is Spam? The Truth About Cold Email
What is a cold email? And when is my email against the law? We clear up the blurry lines and explain the legal requirements for sending unsolicited emails.
VIDEO: How to Get 30% Response Rates with Prospecting Emails
Disappointed with low email response rates? Take this drip email campaign template for a spin. It could be a game-changer.

5 Mistakes Online Dating Can Teach Sales Prospecting

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.
February 11, 2020
Marketing and Sales Email
5 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably say “its...
February 6, 2020
Marketing and Sales Email
7 min read

What is Spam? The Truth about Cold Email and Unsolicited Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
December 3, 2019
Marketing and Sales Email
6 min read

[VIDEO] The Secret About Email Verification and Email Delivery

Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce. Neverbounce is a email verification and list-cleaning tool that was acquired by DiscoverOrg and ZoomInfo in February...
November 19, 2019
Marketing and Sales Email
5 min read

How to Get a 30% Response Rate for Prospecting Emails

The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
September 5, 2019
Marketing and Sales Email
3 min read

How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2019
Marketing and Sales Email
5 min read

One Year Later: How Marketers Can Comply with GDPR

This GDPR post is for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular...
May 21, 2019
GDPR and Data Privacy
6 min read

Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

Cat Meme Queen, CEO at That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
February 26, 2019
Business Contact Data
6 min read
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