Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

How to Build a Sales and Marketing Database from Scratch

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re...
February 27, 2019
Inbound Marketing
6 min read

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
February 26, 2019
Business Contact Data
6 min read

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Marketing Strategies
3 min read

So It’s Your First Day as the CMO...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
February 19, 2019
Marketing Strategies
5 min read

Year-end Blog Roundup: Most Popular Blogs of 2018

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high...
December 26, 2018
DiscoverOrg
5 min read

Pitch Perfect: Selling to the Chief Marketing Officer

They delete your emails. They decline your invitations. They cut your calls short. What does it TAKE to sell to the Chief Marketing Officer? A candid interview with Jill Konrath...
October 3, 2018
Lead Generation
6 min read

Introducing the New DiscoverOrg

If you’ve noticed more bright colors and a lot less B.S. lately, there’s a reason: DiscoverOrg has a whole new look and feel! Goodbye, snoring-boring business-speak. Hello, straight talk (with...
September 27, 2018
DiscoverOrg
4 min read

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

Meet Salesforce’s own inside sales team, and see how they use … Salesforce. Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. DO NOT miss this Dreamforce session!
September 17, 2018
Marketing Strategies
6 min read
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