How to Use Data Intelligence for Event Lead Generation

Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.
November 5, 2019
Lead Generation
4 min read

So, It’s Your First Day as the Chief Marketing Officer...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
September 18, 2019
Marketing Strategies
5 min read

How to Use Employee Location Data to Boost Sales Pipeline: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales, and I’m here to show you how to maximize pipeline and revenue by using B2B location data in the following ways:...
September 17, 2019
Outbound Marketing
7 min read

How to Get a 30% Response Rate for Prospecting Emails

The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
September 5, 2019
Marketing and Sales Email
3 min read

How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2019
Marketing and Sales Email
5 min read

7-Step DIY Data Segmentation for Account-Based Marketing

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
August 12, 2019
Account-Based Marketing
8 min read

Stay Golden, Pony Boy: 6 TED Talks All Marketers Should Watch to Stay Creative

Marketers must be creative. But how can you stay creative everyday without burning out (or selling out)? These 6 TED Talks will show you!
August 2, 2019
Inbound Marketing
7 min read

7 Best Blogs for B2B Marketers (Bring Your A/B Game!)

“A good curator is an information chemist,” says blogger and technology evangelist Robert Scoble. “He or she mixes atoms together in a way to build an info-molecule. Then adds value...
July 2, 2019
Inbound Marketing
5 min read

3 Ways Sales Can Help Marketing (and Help Themselves)

The goal of your marketing team is to help your sales team. Agreed? OK – great. But marketers need the insights only salespeople can provide. Since sales is so much...
June 11, 2019
Marketing Strategies
5 min read
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