Mission Impossible: First-time CMO Edition (Part 2)
Fear isn’t a luxury a first-time Chief Marketing Officer (CMO) can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” (Harvard Business Review’s words)...
[VIDEO] How to Use Storytelling in Account-Based Marketing
Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.
Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.
[VIDEO] The Secret About Email Verification and Email Delivery
Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce, an email verification and list-cleaning tool that was acquired by DiscoverOrg and ZoomInfo in February 2019. And I’m...
How to Use Data Intelligence for Event Lead Generation
Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.
So, It’s Your First Day as the Chief Marketing Officer...
First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
How to Use Employee Location Data to Boost Sales Pipeline: VIDEO
Hi there! I’m Steve Waters, Sr. Director of Commercial Sales, and I’m here to show you how to maximize pipeline and revenue by using B2B location data in the following ways:...
How to Get a 30% Response Rate for Prospecting Emails
The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template
Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template: