TEMPLATE: A 30% Response Rate for Prospecting Emails

The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
September 5, 2019
Marketing and Sales Email
3 min read

How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2019
Marketing and Sales Email
5 min read

7-Step DIY Data Segmentation for Account-Based Marketing

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
August 12, 2019
Account-Based Marketing
8 min read

Stay Golden, Pony Boy: 6 TED Talks All Marketers Should Watch to Stay Creative

Marketers must be creative. But how can you stay creative everyday without burning out (or selling out)? These 6 TED Talks will show you!
August 2, 2019
Inbound Marketing
7 min read

7 Best Blogs for B2B Marketers (Bring Your A/B Game!)

“A good curator is an information chemist,” says blogger and technology evangelist Robert Scoble. “He or she mixes atoms together in a way to build an info-molecule. Then adds value...
July 2, 2019
Inbound Marketing
5 min read

3 Ways Sales Can Help Marketing (and Help Themselves)

The goal of your marketing team is to help your sales team. Agreed? OK – great. But marketers need the insights only salespeople can provide. Since sales is so much...
June 11, 2019
Marketing Strategies
5 min read

Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Marketing Strategies
3 min read

So It’s Your First Day as the CMO...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
February 19, 2019
Marketing Strategies
5 min read
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