How to Build a Sales and Marketing Database from Scratch
Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re...
6 TED Talks All Marketers Should Watch (to Stay Creative and Not Sell Out)
When an email campaign, new blog, or other marketing activity gets great engagement, my first thought is AWESOME. We did something right! My second thought is SHIT ... This means the next one is going to have to be even better. It’s gratifying when other people respond to our creative efforts, and the beauty of digital marketing is that it’s easy to measure and possible to iterate successes. But sales and marketing pros alike want to see the growth curve tilt up and to the right. The steeper, the better. The goal is growth, and that train doesn’t stop. These specially curated TED Talks will help you stay creative and focused on the goal.