How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template
Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
7 Best Blogs for B2B Marketers (Bring Your A/B Game!)
“A good curator is an information chemist,” says blogger and technology evangelist Robert Scoble. “He or she mixes atoms together in a way to build an info-molecule. Then adds value...
Collecting Leads at Trade Shows: The Ultimate Collection
A handful of business cards doesn't cut it. To see strong ROI from trade show events, sales reps must align with Marketing well in advance - and create a plan of attack. Check out our Ultimate Trade Show Prospecting Toolkit for the step-by-step techniques that our reps use to get 30-100 warm & hot leads from every event we walk.
How to Use Intelligence for Event Lead Generation
Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.
Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More
Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. How about a free month of service, a free sample, or a limited-time discount? You can add urgency (“This offer expires in 24 hours!”) social proof (“Check out all these 5-star reviews!”), or a time-based discount.
3 Email Deliverability Mistakes You’re Making Right Now
If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.
Email Deliverability Basics for Everyone
How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.
3 Reasons for Low ROI from a Trade Show (with ways to improve)
Understand the 3 reasons for low ROI from a trade show and how to overcome them by taking steps before, during, and after the show.
Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?