How to Use Data Intelligence for Event Lead Generation

Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.
November 5, 2019
Lead Generation
4 min read

How to Use Employee Location Data to Boost Sales Pipeline: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales, and I’m here to show you how to maximize pipeline and revenue by using B2B location data in the following ways:...
September 17, 2019
Outbound Marketing
7 min read

How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2019
Marketing and Sales Email
5 min read

7 Best Blogs for B2B Marketers (Bring Your A/B Game!)

“A good curator is an information chemist,” says blogger and technology evangelist Robert Scoble. “He or she mixes atoms together in a way to build an info-molecule. Then adds value...
July 2, 2019
Inbound Marketing
5 min read

Collecting Leads at Trade Shows: The Ultimate Collection

A handful of business cards doesn't cut it. To see strong ROI from trade show events, sales reps must align with Marketing well in advance - and create a plan of attack. Check out our Ultimate Trade Show Prospecting Toolkit for the step-by-step techniques that our reps use to get 30-100 warm & hot leads from every event we walk.
February 22, 2018
Lead Generation
5 min read

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. How about a free month of service, a free sample, or a limited-time discount? You can add urgency (“This offer expires in 24 hours!”) social proof (“Check out all these 5-star reviews!”), or a time-based discount.
November 28, 2017
Account-Based Marketing
5 min read

3 Email Deliverability Mistakes You’re Making Right Now

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.
October 4, 2016
Marketing and Sales Email
3 min read

Email Deliverability Basics for Everyone

How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.
September 30, 2016
Marketing and Sales Email
4 min read

3 Reasons for Low ROI from a Trade Show (with ways to improve)

Understand the 3 reasons for low ROI from a trade show and how to overcome them by taking steps before, during, and after the show.
August 17, 2016
Marketing Strategies
4 min read
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