Research Reports

Leverage in-depth sales, marketing & lead generatio insights from research reports by DiscoverOrg


[INFOGRAPHIC] Using Data to Recruit Like a Marketer

Recruiting is becoming more like sales and marketing. Yet, only a small number of corporate recruiters are leveraging tools to be more effective.

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Outbound Marketing Study 2015 | DiscoverOrg

Does Outbound Marketing Still Fit in Today’s Landscape?

Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.

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Forrester B3b Sales DiscoverOrg

Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

By 2020, the B2B SALESMAN WILL BE DEAD. Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. The author, Andy Hoar, outlines the following as major contributors to this demise: B2B buyer preferences have fundamentally shifted from speaking with

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CIO Turnover DiscoverOrg

High CIO and CISO Turnover: What it Means for IT Sales

CIO and CISO turnover is high – I think we all know that. If you’re in sales, you love that fact. If you’re in sales and you’re wondering why I’d say you love that, this infographic will give you an indication. Simply put: as a sales rep, you should be building good relationships with CIOs

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ITInvolve Sales DiscoverOrg

3 Tactics to Shave Months (or Years) off Your IT Sales Cycle

You know that feeling you have when you are walking into a company you’ve been doing business with for years? You stand in their lobby, waiting for your contacts to be called down and you are confident because you know these guys – you know their technology landscape, what they need, you know who is

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CRM Data DiscoverOrg

Your CRM is an Empty Box – Fill it With Good Data

Every day my sales team is talking to companies that have a need for good data. Usually without realizing how strong of a need they actually have. As purveyors of IT intelligence, it is our job to help companies realize the value of good data. However, the one thing continues to amaze me is that

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Nucleus Research DiscoverOrg

Nucleus Research Lauds DiscoverOrg for Salesforce 3.0 as a Powerful Tool for Increasing Sales Effectiveness

At DiscoverOrg, we’re all about making it as easy and intuitive as possible for IT sales reps to use our database to identify key decision makers and book appointments with them. That’s why we’ve invested so much time and energy creating our new DiscoverOrg for Salesforce 3.0, the latest version of our native integration.

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Selling Opportunities DiscoverOrg

Data Quality Issue #1 in CRM and Marketing Automation Usage

Customer Relationship Management Systems (CRM) and Marketing Automations Systems certainly are not new, but their impact on the business strategies of sales and marketing teams over the past five years has been significant.  In many instances, it’s been difficult for them to determine true ROI due to concerns about the accuracy or completeness of the

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