Research Reports

Leverage in-depth sales, marketing & lead generatio insights from research reports by DiscoverOrg

A State by State Review: Gender Diversity in the Executive Suite

One factor has been proven to impact KPIs positively across the board: gender diversity - especially at the executive level. Our latest research focused on gender diversity in the executive suite through a new filter: geography. How do the states stack up?

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what fuels high growth companies?

[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

Our CEO, Henry Shuck, discusses our Growth Drivers Survey and reveals what fuels high-growth companies. The results may surprise you.

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Account-based marketing strategy means hitting the target 95% of the time

An Independent Review of DiscoverOrg’s Data Accuracy Claims

"There’s lots of options,” says sales linguist Steve W. Martin. “It’s easy to pick the wrong data provider, as everyone makes the same claims." So he decided to test us. Here's what happened next:

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fast company growth

Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things

What sets high-growth companies apart from the rest of the crowd? We dig into one of the key components. Hint: It's not as complicated as you think.

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use-data-recruit-like-marketer

[INFOGRAPHIC] Using Data to Recruit Like a Marketer

Recruiting is becoming more like sales and marketing. Yet, only a small number of corporate recruiters are leveraging tools to be more effective.

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Outbound Marketing Study 2015 | DiscoverOrg

Does Outbound Marketing Still Fit in Today’s Landscape?

Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.

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Forrester B3b Sales DiscoverOrg

Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

By 2020, the B2B SALESMAN WILL BE DEAD. Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. The author, Andy Hoar, outlines the following as major contributors to this demise: B2B buyer preferences have fundamentally shifted from speaking with

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CIO Turnover DiscoverOrg

High CIO and CISO Turnover: What it Means for IT Sales

CIO and CISO turnover is high – I think we all know that. If you’re in sales, you love that fact. If you’re in sales and you’re wondering why I’d say you love that, this infographic will give you an indication. Simply put: as a sales rep, you should be building good relationships with CIOs

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ITInvolve Sales DiscoverOrg

3 Tactics to Shave Months (or Years) off Your IT Sales Cycle

You know that feeling you have when you are walking into a company you’ve been doing business with for years? You stand in their lobby, waiting for your contacts to be called down and you are confident because you know these guys – you know their technology landscape, what they need, you know who is

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CRM Data DiscoverOrg

Your CRM is an Empty Box – Fill it With Good Data

Every day my sales team is talking to companies that have a need for good data. Usually without realizing how strong of a need they actually have. As purveyors of IT intelligence, it is our job to help companies realize the value of good data. However, the one thing continues to amaze me is that

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© 2017 DiscoverOrg, All Rights Reserved
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