A New Generation of Marketing Metrics & the ROI of Better Data
B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.
How to Use Your Tools to Track the Success of Your Campaigns
Tangible results should attach to key performance indicators (KPIs) by which you judge the effectiveness of your tools and your team. This requires understanding the metrics by which success should...
ROI Tracking - Justify Your Spending in 2017 (January 2017 - Q1 Series: Quick Start Guide to a Successful Marketing Plan in 2017)
It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have...
Planning a marketing or sales event? Invite the right people and watch your ROI skyrocket!
Here’s a micro-targeting technique that some of RainKing’s most savvy customers are using to get more from their events.