Sales Development

Improve sales development efforts from DiscoverOrg’s knowledge on the phone based sales teams identifying and qualifying leads.

Splitting outbound inbound sales Anthony Johnson

AJ’s story – and the Split of Outbound and Inbound Sales Development

There’s a reason that the average lifespan of an SDR is two years. Sales is hard. Anthony Johnson began his career with a lot of enthusiasm. But over the next two years, as one of just three SDRs, his enthusiasm faded. As a husband and father of infant twins, Johnson had a lot on the line - but he was burned out, and mentally checked out. And it showed.

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Alignment between sales and marketing is a struggle

Want Better Lead Generation? Get Marketing & Sales in Line

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation.

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A man opens cold email at the airport

How to Heat Up Cold Emails with Personalization

Since marketing judges success based on engagement, I used different language to create a marketing-specific, hyper-personalized value proposition. First, I referenced the locally famous “PDX carpet” background she used in her LinkedIn profile ...

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A boy benefits from data proliferation

How Data Proliferation Evolves Sales and Marketing

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.

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LeadMD partner DiscoverOrg ebook, the ultimate ABE catch

The Ultimate Catch eBook

We know sales and marketing are more effective when they work together, but account-based everything requires even broader involvement, alignment, and all hands on deck. The Ultimate Catch, an ebook from LeadMD, charts your course.

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Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

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selling to marketers
What Inhibits Sales Team Growth

4 Sales Team Weaknesses that Inhibit Revenue Growth

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game.

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how-to-structure-an-effective-sales-team

[VIDEO] How to Structure a Successful Sales Team

Steven Bryerton explains how to structure a sales team to ensure you're getting the best out of all team members, in every role, all of the time.

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2016’s Most Prospected Companies By State

Our new map highlights the “most prospected to” companies by state HQ location as revealed the DiscoverOrg platform over the last 6 months.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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