5 Keys Sales MUST Use to Get in the Door with B2B Buyers

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these...
March 20, 2019
Outbound Selling
8 min read

DiscoverOrg Certification: A Customer Love Story

Love is in the Air. What’s Love Got to Do With It? Can’t Get Enough of Your Love, Baby. Did you know there are over 1,200 songs with the word...
February 12, 2019
Account-Based Marketing
4 min read

10 Essential Biz Dev Strategies for Staffing & Recruitment

Try this: "Hey, I understand you've got an open-rec for a VP of marketing. We have a large pool of people that we can pull from, including several who are Marketo-certified and have experience with Highspot. Can we set up a time to talk?"
September 13, 2018
How-to
12 min read

What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

The fastest way to find our lead-quality sweet spot is to agree on lead Fit. These are firmographic and demographic identifiers - like industry, company size, and individual title - that we know our sales team can convert effectively. Once we identified what makes a lead a “good fit,” we addressed lead qualification.
June 13, 2018
Best Practices
6 min read

A Winning Game Plan for Writing Cold Prospecting Emails That Sell

My love of all things sports (professional & collegiate) and outdoors comes in handy – even when it’s not in season. As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking...
January 23, 2018
Outbound
7 min read

The First of its Kind: Sales Intelligence for Legal & Compliance

The new Legal & Compliance dataset brings fresh sales and marketing intelligence to this untapped industry that can’t be found anywhere else. - a steep advantage for those selling legal technology and legal services.
January 18, 2018
DiscoverOrg
3 min read

What CIOs are Focused on in 2018: Predicting Top IT Initiatives and Spend

In Q3, we asked respondents to indicate which technology initiatives they’re focused on in the next 6-12 months. The clear priority for 2018?  DATA SECURITY - by a mile.
December 14, 2017
Industry News
6 min read

7 Ways to Get More Women in the Sales Profession (and Keep Them)

While the issue may seem complicated, the outcome is simple: (1) Companies who recognize the importance of diversity and promote it actively are the inevitable winners in this equation. (2) Those who are unwilling to take an active stance on gender equality will suffer economic consequences.
December 12, 2017
Latest News
7 min read

You’re the New VP of Sales ... Now What?

A great VP of Sales views his role as the mechanic that ensures that each piece of the engine is working properly and in harmony
December 7, 2017
Leadership
4 min read
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