Sales intelligence is actionable information on prospects, including reporting structure, budgets, technology stack. It also includes information on individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent. Effectively wielding this data not only ensures your sales outreach is optimized and streamlined, but also can get you first in the door by indicating when a prospect is in the market to buy.

Read on for sales intelligence tips and tricks from experts, and learn how DiscoverOrg can integrate with your existing sales and marketing platforms to give you the most out of your lead lists — and put you one step ahead of your competitors.

Top Sales Intelligence Articles

What is Sales Intelligence? An Interview with Our CEO
The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to.
How to Use the Tech Stack for Competitive Intelligence
The tech stack isn’t just part of competitive intelligence – it’s the critical heart. Often, installed technologies – or lack thereof – make or break an opportunity.
Triggers Leading You to Your Window of Opportunity
In sales, timing is everything. Learn how DiscoverOrg’s sales intelligence and sales strategies can help you reach out to the right person at the right time.

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter to the sales team, our Senior VP of Revenue, Patrick Purvis, likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million...
January 21, 2020
Sales Intelligence
5 min read

How to Use Data Intelligence for Event Lead Generation

Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.
November 5, 2019
Lead Generation
4 min read

Funny Sales Video: Real People, Real Sales Intelligence

Our gracious host is determined to show two newcomers - from sales and marketing, respectively - how the DiscoverOrg platform powers a bigger pipeline, more appointments, and faster revenue growth.
June 13, 2019
3 min read

Predictive Intelligence Formula for Sales: 3 Kinds of Data to Predicts a Buyer's Purchase

Over 85% of respondents said Job title are effective or very effective at predicting a prospect’s likelihood of predicting a purchase. This is because Job title is a basic, fundamental part of the Ideal Customer Profile. The least predictive Fit data point? Age.
May 14, 2019
Sales Intelligence
6 min read

Sales Intelligence: What to Expect When You're Prospecting

Sales intelligence is much more than contact data. It also includes powerful predictive algorithms that can streamline your sales cycle. And it gets more intelligent by the day! Yet a lot of marketing, sales, and recruiting professionals don’t know how much data has changed. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas.
May 7, 2019
Lead Generation
13 min read

Stitching Intent Data into Your Sales Strategy

 Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of...
April 17, 2019
Outbound Sales
6 min read

What is Buyer Intent Data?

Intent data is online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic. It helps predict purchase intent for timing marketing and sales outreach - and it's the hottest sales and marketing tool of 2019.
March 18, 2019
Sales Intelligence
7 min read

How to Use Buying Signals to Time Sales Outreach [VIDEO]

Hi there – I’m Michael Joseph, Customer Success Manager at DiscoverOrg. Today, we’re going to be talking about buying signals! As sales professionals, we all recognize those golden moments when...
March 13, 2019
Sales Intelligence
5 min read

100 Most Prospected-to Companies of 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names - but that’s not why savvy sales and marketing professionals have been pitching to them.
December 18, 2018
Industry News & Scoops
9 min read
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