High-quality contact data in your CRM or marketing automation systems  can fuel your company’s successes and minimize some pretty epic fails. The key is not only finding more and better data but also keeping it updated. Poor or inaccurate data records result in significant losses in revenue and customer retention – both things no business can afford to lose. On the flip side, implementing a clean, accurate, and up-to-date contact data service can lead to a huge boost in sales and a reduction in expenses.

Learn data hygiene best practices from our sales gurus, and see how DiscoverOrg’s best-in-industry data quality can send your business growthbound.

Top Sales & Marketing Data Quality Articles

What is Data Quality? And How do You Manage It?
Time has an effect on data. Marketing and sales data is no different. It needs to be constantly refreshed to be accurate.
See How Data Quality Affects ROI in this A/B Test
The data decay is real – and it’s costing you time and money. To prove it, we put our data to the test against another sales intelligence solution in a third-party study.
The Data Will Bring Us Together
Marketing has certain data needs. Sales has others. Relationship status? “It’s complicated.” Mend the woes with deep data therapy.

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
November 21, 2019
Sales and Marketing Data Quality
4 min read

How to Use Employee Location Data to Boost Sales Pipeline: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales, and I’m here to show you how to maximize pipeline and revenue by using B2B location data in the following ways:...
September 17, 2019
Outbound Marketing
7 min read

True Love ... or Bad Data? (Database Dating Advice for the Brokenhearted)

Dear DiscoverOrg, I’m ashamed to admit it, but my database is very small. I don’t use it very often because I know the information I’m looking for probably won’t be there. Everyone talks about “data integrity” and “data health” ... but I don’t even have enough data to worry about problems like that! Searching my database is not a satisfying experience. I don’t know how to grow my database. Is it too late for me?
August 23, 2019
Sales and Marketing Data Quality
5 min read

Dirty Data Done Dirt Cheap: The High Cost of Bad Data

The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.
July 29, 2019
Sales and Marketing Data Quality
7 min read

The Ideal Customer Profile: Why is “Fit Data” so Important?

All organizations, even global brands, are limited in some way: by size of their sales and marketing teams, by budget – and, of course, by the finite number of hours...
July 25, 2019
Business Contact Data
6 min read

Funny Sales Video: Real People, Real Sales Intelligence

Our gracious host is determined to show two newcomers - from sales and marketing, respectively - how the DiscoverOrg platform powers a bigger pipeline, more appointments, and faster revenue growth.
June 13, 2019
3 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

How to Build a Sales and Marketing Database from Scratch

Do you need to build your marketing list, but don’t know where to start? We're here to show you how to build a B2B sales and marketing database—from scratch. It's not as difficult as you may think!
February 27, 2019
Account-Based Marketing
6 min read

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Marketing
7 min read
Load More