High-quality contact data in your CRM or marketing automation systems  can fuel your company’s successes and minimize some pretty epic fails. The key is not only finding more and better data but also keeping it updated. Poor or inaccurate data records result in significant losses in revenue and customer retention – both things no business can afford to lose. On the flip side, implementing a clean, accurate, and up-to-date contact data service can lead to a huge boost in sales and a reduction in expenses.

Learn data hygiene best practices from our sales gurus, and see how DiscoverOrg’s best-in-industry data quality can send your business growthbound.

Top Sales & Marketing Data Quality Articles

What is Data Quality? And How do You Manage It?
Time has an effect on data. Marketing and sales data is no different. It needs to be constantly refreshed to be accurate.
See How Data Quality Affects ROI in this A/B Test
The data decay is real – and it’s costing you time and money. To prove it, we put our data to the test against another sales intelligence solution in a third-party study.
The Data Will Bring Us Together
Marketing has certain data needs. Sales has others. Relationship status? “It’s complicated.” Mend the woes with deep data therapy.

[VIDEO] Real People, Real Sales Intelligence

Our gracious host is determined to show two newcomers - from sales and marketing, respectively - how the DiscoverOrg platform powers a bigger pipeline, more appointments, and faster revenue growth.
June 13, 2019
3 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

How to Build a Sales and Marketing Database from Scratch

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re...
February 27, 2019
Account-Based Marketing
6 min read

Employee Location Data and Sales Prospecting: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales at DiscoverOrg, and in today’s Discover X video, I’m showing how to leverage employee location data for sales and marketing...
February 20, 2019
Sales and Marketing Data Quality
7 min read

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Marketing
7 min read

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? We’re on the hunt to learn...
February 5, 2019
6 min read

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
January 31, 2019
Sales and Marketing Data Quality
4 min read

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

If you’re trying to understand the overall size of a company, taking a company's employee count from LinkedIn as the sole source of truth for firmographic data is a flawed practice. Our VP of Data and Research offers several reasons why LinkedIn employee counts are rarely accurate - and how to get the number right.
January 22, 2019
Business Contact Data
6 min read

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales - with Data (Steve Waters)

I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
September 12, 2018
Sales and Marketing Data Quality
6 min read
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