2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it...
March 5, 2019
DiscoverOrg
5 min read

How to Build a Sales and Marketing Database from Scratch

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re...
February 27, 2019
Inbound Marketing
6 min read

Employee Location Data and Sales Prospecting: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales at DiscoverOrg, and in today’s Discover X video, I’m showing how to leverage employee location data for sales and marketing...
February 20, 2019
Sales and Marketing Data Quality
7 min read

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Marketing
7 min read

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? We’re on the hunt to learn...
February 5, 2019
DiscoverOrg
6 min read

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
January 31, 2019
Sales and Marketing Data Quality
4 min read

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that...
January 22, 2019
Business Contact Data
6 min read

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales - with Data (Steve Waters)

I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
September 12, 2018
Sales and Marketing Data Quality
6 min read
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