Any successful business knows that an intentional and targeted sales strategy is foundational for growth. Cold calls and outreach emails, while still relevant, can be tiresome and fruitless if not backed by quality data and an alignment with your marketing efforts. We’ve made it our business to help your business grow. And as an organization that’s been named one of the fastest growing technology companies in North America, we’re confident we have some valid insight to share.

Read on for tips and tricks to writing that perfect email pitch. Learn some lessons in cold calling. And see how predictive sales intelligence can get you first in the door with your targeted buyers.

Top Sales Strategy Articles

9 B2B Sales Closing Techniques from Our Top Closers
How can you make sure your customer-to-be wins – and feels like they won – while winning business yourself?
VIDEO: Stitching Intent Data Into Your Sales Strategy
What our sales director’s quest to find a sewing machine for his fiancée can teach us about the B2B buyer journey and intent data.
8 TED Talks All Salespeople Should Watch
We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 excellent TED talks that can do just that.

3 Sales Techniques to Convert Leads that Went Cold

Our B2B win rate on companies that we re-engage with and get the second opportunity with is much, much higher than our win rate on companies where we're going through our first opportunity with them.
June 18, 2019
Outbound Sales
6 min read

3 Ways Sales Can Help Marketing (and Help Themselves)

The goal of your marketing team is to help your sales team. Agreed? OK – great. But marketers need the insights only salespeople can provide. Since sales is so much...
June 11, 2019
Marketing Strategies
5 min read

Specializing Inbound and Outbound Sales Teams: AJ's Story

There’s a reason that the average lifespan of an SDR is two years. Sales is hard. Anthony Johnson began his career with a lot of enthusiasm. But over the next two years, as one of just three SDRs, his enthusiasm faded. As a husband and father of infant twins, Johnson had a lot on the line - but he was burned out, and mentally checked out. And it showed.
June 10, 2019
Outbound Sales
6 min read

Trade Show Logistics 101: The Show Book

Trade shows are one of the fastest ways to generate great leads. They’re also crammed with thousands of 20-somethings who have flown across the country to exotic locations, armed with...
June 5, 2019
Outbound Sales
6 min read

4 Steps to Create a Value Proposition and Connect With Your Prospect

Value: You're defining it wrong. In these 4 steps, Justin Withers shows how to frame a winning value prop to address a real need. Convey value, close the sale.
June 3, 2019
Outbound Sales
7 min read

The Startup's 4-step Guide to Building Strong Sales Pipeline - FAST!

“Where should I start when I have limited resources? With inbound? With outbound? With ABM?” As an emerging business, you need to find the quickest, most efficient, and most sustainable route to growth. Regardless of your industry, your deal size, your sales cycle, or your buyer, there are 4 simple steps that will get you to that next chapter - wherever you are in your growth journey.
May 30, 2019
Outbound Sales
7 min read

7 Sales Demo Tips for Selling Software

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s like trying to schedule a meeting for buying...
May 29, 2019
Outbound Sales
8 min read

Sales and Marketing Alignment: 6 Quick Wins

Kill lead channels with low conversion. Kill ‘em dead. Even if they deliver tons of leads. That’s right: Marketers should drop the channels that deliver leads that don’t convert. If this sounds like a bad idea - your Marketing and Sales department are not aligned.
May 28, 2019
Lead Generation
8 min read

Predictive Intelligence: Use 3 Kinds of Data to Predicts a Buyer's Purchase

Over 85% of respondents said Job title are effective or very effective at predicting a prospect’s likelihood of predicting a purchase. This is because Job title is a basic, fundamental part of the Ideal Customer Profile. The least predictive Fit data point? Age.
May 14, 2019
Sales Intelligence
6 min read
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