Any successful business knows that an intentional and targeted sales strategy is foundational for growth. Cold calls and outreach emails, while still relevant, can be tiresome and fruitless if not backed by quality data and an alignment with your marketing efforts. We’ve made it our business to help your business grow. And as an organization that’s been named one of the fastest growing technology companies in North America, we’re confident we have some valid insight to share.

Read on for tips and tricks to writing that perfect email pitch. Learn some lessons in cold calling. And see how predictive sales intelligence can get you first in the door with your targeted buyers.

Top Sales Strategy Articles

9 B2B Sales Closing Techniques from Our Top Closers
How can you make sure your customer-to-be wins – and feels like they won – while winning business yourself?
VIDEO: Stitching Intent Data Into Your Sales Strategy
What our sales director’s quest to find a sewing machine for his fiancée can teach us about the B2B buyer journey and intent data.
8 TED Talks All Salespeople Should Watch
We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 excellent TED talks that can do just that.

Predictive Intelligence: Use 3 Kinds of Data to Predicts a Buyer's Purchase

Over 85% of respondents said Job title are effective or very effective at predicting a prospect’s likelihood of predicting a purchase. This is because Job title is a basic, fundamental part of the Ideal Customer Profile. The least predictive Fit data point? Age.
May 14, 2019
Sales Intelligence
6 min read

Direct Dials: More than Meets the Eye

  Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye....
May 1, 2019
Business Contact Data
5 min read

Stitching Intent Data into Your Sales Strategy

 Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of...
April 17, 2019
Outbound Sales
6 min read

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost...
April 16, 2019
Sales Development
6 min read

Top 7 Sales Books for Sellers of SaaS - for Spring Break 2019

Spring break means vacation - and vacation means plenty of down time to catch up on reading! If you sell cloud technology or SaaS, these top 7 sales books are for you!
April 11, 2019
Learning and Development
6 min read

Discover Corporate Hierarchy: Speed up the Sales Cycle

Thanks for joining another whiteboard video session with us – Discover: Corporate Hierarchy. I’m Christian Prusia, DiscoverOrg’s VP of Enterprise Sales. Let’s start by breaking down corporate hierarchy into three...
April 3, 2019
Outbound Sales
5 min read

How Salespeople Can Use and Navigate an Org Chart

Org charts are a MAJOR competitive advantage - but they're seriously overlooked. They're a roadmap for sales to reach the real decision-maker. They help sales identify multiple points of entry into target accounts, reveal up-sell and cross-sell opportunities, enable multi-threaded relationships.
March 27, 2019
DiscoverOrg
7 min read

Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

5 Keys Sales MUST Use to Get in the Door with B2B Buyers

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these...
March 20, 2019
Outbound Sales
8 min read
Load More