Any successful business knows that an intentional and targeted sales strategy is foundational for growth. Cold calls and outreach emails, while still relevant, can be tiresome and fruitless if not backed by quality data and an alignment with your marketing efforts. We’ve made it our business to help your business grow. And as an organization that’s been named one of the fastest growing technology companies in North America, we’re confident we have some valid insight to share.

Read on for tips and tricks to writing that perfect email pitch. Learn some lessons in cold calling. And see how predictive sales intelligence can get you first in the door with your targeted buyers.

Top Sales Strategy Articles

9 B2B Sales Closing Techniques from Our Top Closers
How can you make sure your customer-to-be wins – and feels like they won – while winning business yourself?
VIDEO: Stitching Intent Data Into Your Sales Strategy
What our sales director’s quest to find a sewing machine for his fiancée can teach us about the B2B buyer journey and intent data.
8 TED Talks All Salespeople Should Watch
We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 excellent TED talks that can do just that.

So, It’s Your First Day as the Chief Marketing Officer...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
September 18, 2019
Marketing Strategies
5 min read

TEMPLATE: A 30% Response Rate for Prospecting Emails

The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
September 5, 2019
Marketing and Sales Email
3 min read

The ABM Cookbook: 5 "Recipes" to Keep Sales Focused on Target Accounts

If you want to distribute 30 key accounts to each, provide a list of 40 candidate companies. Ask the Account Executives to weed out poor prospects, and let them propose a few alternative names of their own. Now the AE owns the list!
August 28, 2019
Outbound Sales
6 min read

Learning from Equifax - How Sales Can Anticipate (& Act On) a Data Breach

With the right information in-hand, savvy sales and marketing pros might have seen it coming. Even now, we can find insights to better sell security products in a more timely and helpful way - both in response to Equifax, and in preparation for the next inevitable data security breach.
August 22, 2019
Industry News & Scoops
7 min read

Agile Project Management for Sales Development

Software development might not be the first place sales professionals look to improve their win rate, but it wouldn’t be the first time that blending expertise has produced positive results....
August 20, 2019
Sales Development
7 min read

How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template

Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
August 16, 2019
Marketing and Sales Email
5 min read

Cold Voicemails Work ... Just Not How You Expected

While voicemail alone does not yield callbacks, it has the ability to increase response rates by over 11% when paired properly with targeted emails, according to TOPO’s Sales Best Practices: Voicemail Builder report. For something that takes less than 30 seconds, it seems like a no brainer, right?
August 13, 2019
Cold Calling
6 min read

How to Find Event Leads (Without Blowing Your Budget)

Events are expensive, even if you’re not a sponsor. But they’re still one of the best ways to get your product in front of a crowd of likely prospects: a captive audience already interested in a subject related to your product.
August 7, 2019
Outbound Sales
8 min read

How to Build a Successful Sales Team: VIDEO

Steven Bryerton explains how to structure a sales team to ensure you're getting the best out of all team members, in every role, all of the time.
August 1, 2019
Outbound Sales
3 min read
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