Any successful business knows that an intentional and targeted sales strategy is foundational for growth. Cold calls and outreach emails, while still relevant, can be tiresome and fruitless if not backed by quality data and an alignment with your marketing efforts. We’ve made it our business to help your business grow. And as an organization that’s been named one of the fastest growing technology companies in North America, we’re confident we have some valid insight to share.

Read on for tips and tricks to writing that perfect email pitch. Learn some lessons in cold calling. And see how predictive sales intelligence can get you first in the door with your targeted buyers.

Top Sales Strategy Articles

9 B2B Sales Closing Techniques from Our Top Closers
How can you make sure your customer-to-be wins – and feels like they won – while winning business yourself?
VIDEO: Stitching Intent Data Into Your Sales Strategy
What our sales director’s quest to find a sewing machine for his fiancée can teach us about the B2B buyer journey and intent data.
8 TED Talks All Salespeople Should Watch
We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 excellent TED talks that can do just that.

Growth Begins with Data—and Your Competitors Already Know It

For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).
February 26, 2020
Outbound Sales
5 min read

Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
February 18, 2020
Outbound Sales
5 min read

Relationship Therapy with Sales and Marketing: Aligning with Data

Aligning sales and marketing is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others....
February 13, 2020
Account-Based Marketing
7 min read

5 Mistakes Online Dating Can Teach Sales Prospecting

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.
February 11, 2020
Marketing and Sales Email
5 min read

Mission Impossible: First-time CMO Edition (Part 2)

Fear isn’t a luxury a first-time Chief Marketing Officer (CMO) can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” (Harvard Business Review’s words)...
January 28, 2020
Marketing Strategies
3 min read

[VIDEO] How to Use Storytelling in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.
January 23, 2020
Account-Based Marketing
3 min read

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter to the sales team, our Senior VP of Revenue, Patrick Purvis, likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million...
January 21, 2020
Sales Intelligence
5 min read

4 Sales Team Weaknesses that Inhibit Revenue Growth

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game.
January 16, 2020
Sales Development
5 min read

Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO

Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.
January 14, 2020
Marketing Strategies
3 min read
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