Is the sales cold call dead? We’re convinced it’s not. While it can be done poorly (and, boy, has it), we believe cold calling is still an invaluable skill that shouldn’t be dropped simply due to technological conveniences. Cold calling can be used to identify and reach out to targeted prospects that fit your ideal customer profile, but might not be actively seeking a solution or know that your company exists. Either scenario translates to a prime opportunity to introduce yourself and – for the savvy salesman – position your solution as not only the best option, but a necessary one.

Like any sales strategy, you must consider your buyer, the timing and your approach – all things that can be sharpened with reliable data. Read on to find out what our experts have learned.

Top Cold Calling Articles

How to Use Intent Data on Sales Calls 
Intent data can get you in the door at the right time with a sales prospect, but how do you use your inside knowledge without creeping them out?
3 Tips to Overcome Cold Call Objections
Cold-calling prospects gets a bad rap. And we get it – it’s hard. But we firmly believe it’s still relevant and effective. Here’s how to make those dials count.
eBOOK: Cold Calls, Warm Leads
Could your cold call process use a little heat? Check out our eBook and learn how to turn those calls into leads.

Direct Dials: More than Meets the Eye

  Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye....
May 1, 2019
Business Contact Data
5 min read

[VIDEO] Whiteboard Wednesday: 7 Cold Voicemail Do’s and Don’ts (Jake Shaffren)

Couple your voicemail with other touches. Send an email. Do social touches. Send more voicemails. Send a handwritten note. Within the voicemail itself, reference something else that you've done. For example, "Hey Susie, I sent you over a LinkedIn connection the other day, hope to have a live conversation. This is Jake with DiscoverOrg."
August 29, 2018
Cold Calling
5 min read

How to use Intent Data (Without Creeping Out Your Prospect)

“Hello, Kathy. It sounds like you’re struggling with email deliverability …” Stop. Put the phone down. How would you feel if your phone rang and the stranger at the other end said, “I know where you live, your dog’s name ... and what you’re doing right now. Should you be giving Fido more treats? He could lose a couple of pounds.”
May 8, 2018
Cold Calling
6 min read

Cold Voicemails Work ... Just Not How You Expected

While voicemail alone does not yield callbacks, it has the ability to increase response rates by over 11% when paired properly with targeted emails, according to TOPO’s Sales Best Practices: Voicemail Builder report. For something that takes less than 30 seconds, it seems like a no brainer, right?
August 31, 2017
Cold Calling
5 min read

[VIDEO] A Not-so-Friendly Cold Call Competition

What’s a little friendly cold call competition? It was an ordinary Tuesday morning for two salesmen … except that Robert is feeling a little extra competitive with his cold call...
June 12, 2017
Cold Calling
2 min read

3 Tips to Overcome Cold Call Objections

Cold-calling prospects gets a bad rap. Ultimately, cold calling is an invaluable skill; so, don't ignore it simply due to technological conveniences.
August 10, 2016
Cold Calling
2 min read

6 Common Cold Calling Misconceptions

Working in Sales isn’t exactly a cakewalk. Even if you have the most killer marketing team, it is highly unlikely that you just sit back in your big, cushy office and wait for the leads to come in.
January 27, 2016
Cold Calling
5 min read

Why Cold Calling Isn’t Dead – and Other Myths Debunked!

By Mike Brooks, www.MrInsideSales.com Myth Number One: Cold Calling is Dead A few years ago, when social media and social selling came out (sales 2.0 they called it), there was an...
June 2, 2014
Cold Calling
5 min read

5 Key Ways to Increase Your IT Sales Callbacks

Posted by Steve Richard, Co-Founder & Chief Content Officer @ Vorsight “Hey Jim. Pat Nelson with Vorsight. I know you’re the CIO for XYZ Big Data vendor and I needed...
August 21, 2013
Cold Calling
2 min read