TEMPLATE: A 30% Response Rate for Prospecting Emails
The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
The ABM Cookbook: 5 "Recipes" to Keep Sales Focused on Target Accounts
If you want to distribute 30 key accounts to each, provide a list of 40 candidate companies. Ask the Account Executives to weed out poor prospects, and let them propose a few alternative names of their own. Now the AE owns the list!
How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template
Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
Cold Voicemails Work ... Just Not How You Expected
While voicemail alone does not yield callbacks, it has the ability to increase response rates by over 11% when paired properly with targeted emails, according to TOPO’s Sales Best Practices: Voicemail Builder report. For something that takes less than 30 seconds, it seems like a no brainer, right?
How to Find Event Leads (Without Blowing Your Budget)
Events are expensive, even if you’re not a sponsor. But they’re still one of the best ways to get your product in front of a crowd of likely prospects: a captive audience already interested in a subject related to your product.
How to Build a Successful Sales Team: VIDEO
Steven Bryerton explains how to structure a sales team to ensure you're getting the best out of all team members, in every role, all of the time.
The 5-Point Guide to Overcoming Sales Objections
If you’re dealing with a sales objection … congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly...
Why You Missed Your Sales Quota Last Quarter
So you missed your sales goal last quarter. It seems like such a huge, complex problem with no right answers. What’s broken? How can you fix it, without messing up...
3 Sizzlin' Sales Tips to Use When All Your Prospects Are OOO
We know more than most that “time truly is money” – especially when you’re making every effort to move your end-of-summer deals along.