Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
February 18, 2020
Outbound Sales
5 min read

5 Mistakes Online Dating Can Teach Sales Prospecting

Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.
February 11, 2020
Marketing and Sales Email
5 min read

Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO

Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.
January 14, 2020
Marketing Strategies
3 min read

Pitch Perfect: Selling to Legal Operations

Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. And we’ve got an insider’s look at how capture...
December 31, 2019
Outbound Sales
4 min read

Selling to Men and to Women (Yes, Gender is a Factor)

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which...
December 17, 2019
Outbound Sales
3 min read

What is Spam? The Truth about Cold Email and Unsolicited Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
December 3, 2019
Marketing and Sales Email
6 min read

You’re the New VP of Sales ... Now What?

A great VP of Sales views his role as the mechanic that ensures that each piece of the engine is working properly and in harmony
November 13, 2019
Outbound Sales
4 min read

5 Steps to Overcome Sales Objections

Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we...
October 10, 2019
Outbound Sales
8 min read

How to Get a 30% Response Rate for Prospecting Emails

The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
September 5, 2019
Marketing and Sales Email
3 min read
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