Trade Show Prospecting

Get tactical tips to help you develop an effective trade show prospecting strategy.

demand generation mql

How to Use Intelligence for Event Lead Generation

Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.

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calculate total addressable market

Planning a marketing or sales event? Invite the right people and watch your ROI skyrocket!

Here’s a micro-targeting technique that some of RainKing’s most savvy customers are using to get more from their events.

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Tradeshow Prospecting Strategies | DiscoverOrg

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

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Tradeshow strategy DiscoverOrg

8 Steps to Successful Post-Trade Show Prospecting

You’ve just arrived home from a week of trade show exhibiting. You are tired, your head and feet still ache, and you are behind on all of your normal tasks. Hang on! It is not yet time to soak your feet or catch up with your team. Collecting leads at the show is only one

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Tradeshow Prospecting DiscoverOrg

21 Do’s and Don’ts to Master Trade Show Prospecting

As a prospecting platform, trade shows can be a fantastic forum for generating demand, building relationships with your prospects and filling your pipeline. For starters, the audience is already pre-qualified – attendees are there because the event addresses a field where they have interest. Additionally, those who attend are often actively researching solutions to challenges

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Tradeshow Scoops DiscoverOrg

How to Leverage IT Industry News at Trade Shows

It is trade show season! Your booth is set up, your demos and collateral are all ready and you’re raring for the show to start. You’re likely to be meeting hundreds of people each day of the show – some prospects, some customers, and some folks who are just looking for a toy to bring

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Toolset Tradeshow DiscoverOrg

11 Ways to Leverage Your DiscoverOrg Toolset for Rapid Trade Show ROI

Next week is salesforce.com’s big tradeshow Dreamforce. Attending a large show like this offers a ton of opportunities to see new technology, see some old colleagues and enjoy some super entertainment (Bruno Mars!). If you are one of the 135,000 people headed to Dreamforce next week, I would like to offer you a plan for

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Dreamforce DiscoverOrg

Dreamforce: Top 5 Reasons to Come Visit Us in Booth #N1038

Next week, as we all know, is the long anticipated 12th annual Dreamforce conference and it’s time to nail down your plan for the four-day event. With over 135,000 people expected to attend, 1,400 educational sessions, charity events, parties, and more than 400 exhibitors, we know that you have your plates filled. Nancy Nardin of

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Tradeshow ROI DiscoverOrg

Keys to Tradeshow ROI: 10 Strategies to Maximize Your Return

Participating in tradeshows requires that you make a significant investment, so the temptation to cut corners is everywhere. But before you succumb to the temptation of creating “one-size” says it all booth graphics or investing in 10,000 squeezie toys emblazoned with your company’s logo, here are some tips to maximize your tradeshow ROI without compromising

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Jill Konrath Sales DiscoverOrg

Selling at Trade Shows: A Lesson from a Hot Shot High Tech Company

This post originally appeared on Jill Konrath’s website and is republished here with permission.  Last year I spoke at Dreamforce with my client DiscoverOrg.com. (If you sell into the IT area, check them out). Over 130,000 Salesforce.com customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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