The Coming Customer Data Tsunami: 3 Predictions for 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and...
January 2, 2019
Account-Based Everything
4 min read

[VIDEO] Whiteboard Wednesday: Email Verification and Email Delivery

Welcome to another Whiteboard Wednesday! I’m Brad Owen, CEO and Owner of Neverbounce – and I’m happy to be here today with DiscoverOrg, to talk about email deliverability! Let’s jump...
December 12, 2018
Best Practices
5 min read

Pitch Perfect: Selling to Legal Operations

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the...
December 4, 2018
How-to
4 min read

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects - but how do you create an accurate ICP in the first place?
November 14, 2018
Account-Based Marketing
4 min read

Pitch Perfect: Selling into Human Resources (HR)

A candid interview with Jill Konrath and L. David Kingsley, Chief People Officer at Vlocity (via Salesforce and Mulesoft) Workplace services. Compensation. Recruitment. New employee orientation. Human Resources owns a...
November 6, 2018
Recruiting
7 min read

Pitch Perfect: Selling to the Chief Marketing Officer

They delete your emails. They decline your invitations. They cut your calls short. What does it TAKE to sell to the Chief Marketing Officer? A candid interview with Jill Konrath...
October 3, 2018
Lead Generation
6 min read

Introducing the New DiscoverOrg

If you’ve noticed more bright colors and a lot less B.S. lately, there’s a reason: DiscoverOrg has a whole new look and feel! Goodbye, snoring-boring business-speak. Hello, straight talk (with...
September 27, 2018
DiscoverOrg
4 min read

3 Ways Sales Can Help Marketing Team (and Help Themselves)

Let’s agree that the goal of your marketing team should be to help your sales team. Sound good? Awesome. But as sales professionals, how can you feed your sales intelligence...
June 19, 2018
Uncategorized
4 min read

6 Common Cold Calling Misconceptions

Working in Sales isn’t exactly a cakewalk. Even if you have the most killer marketing team, it is highly unlikely that you just sit back in your big, cushy office and wait for the leads to come in.
January 27, 2016
Uncategorized
5 min read
Load More