Slice and Dice: Making Your Data Work For You
In this webinar, DeAnn Poe, Vice President of Demand Generation at DiscoverOrg, will share best practices to get out of the bad data cycle and effectively segment and target your database with relevant messaging that resonates and builds pipeline. Learn how to get granular insights into your target accounts, create personalized messages at scale, align sales and marketing, and launch successful campaigns by making your data work for you.
Folloze: Case Study
“DiscoverOrg’s data lets us see our accounts from an organizational hierarchy level,” explains Fang-Fang Fei, Account Development Manager at Folloze. “Who are the key decision makers we need to talk to, and where do they sit in the organization? Now, we can map our outreach.”
Maximizing Your Tradeshow ROI
How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show
Mendix: Case Study
DiscoverOrg was able to help Mendix improve their MQL-to-Opportunity rate by 14x, boosting it from barely 2% to well over 28%. This has allowed Mendix to not only win more deals, but to shorten its sales cycles and win more often.
MindTickle: Case Study
MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.
Get those leads moving! A Crash Course in Leading your Prospect's Journey
Do you know the factors and prospect behaviors that indicate a true sales opportunity? How do you determine which opportunities belong in your sales funnel and which ones should be disqualified? Further, have you ever wondered what specific buyer behavior scoops deals to progress from stage to stage in your funnel?
Birst, MongoDB, Cloudera & Actifio: Case study
This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.
Scaling Your B2B Marketing Engine for Hyper-Growth
The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.
How to Build an ABM Strategy in 7 Days Without Going Tech Crazy
Account-based success is all about refocusing efforts to build stronger business relationships, but the technology associated with this strategy can feel overwhelming! Join Justin Gray, CEO of LeadMD and Katie Bullard, CGO of DiscoverOrg as they make the case for pairing technology and processes to make account-based tactics less intimidating.