Lead Generation & Prospecting

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The Definitive Guide to Trade Show Prospecting

Headed to a trade show in the upcoming months? Don't miss this definitive guide for successful trade show and event prospecting for before, during, and after the event.

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Maximizing Your Tradeshow ROI

How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show

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MindTickle: Case Study

MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.

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Sales & marketing professionals understand the role that contact data plays in prospecting, but how many opportunities are missed by relying on raw data alone?

The Power of Sales Intelligence: 7 Ways To Fuel Faster Growth

Sales & marketing professionals understand the role that contact data plays in prospecting, but what opportunities are missed by relying on raw data alone?

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Birst, MongoDB, Cloudera & Actifio: Case study

This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.

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Scaling Your B2B Marketing Engine for Hyper-Growth

The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.

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30 Ways To Get Inside The Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Purposeful Voicemails: Best practices to increase email response rates

In today’s culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes of communication, voicemails have been found to increase email response rates by 11% or more. Kristina McMillan of TOPO and Jake Shaffren of DiscoverOrg discuss best practices

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DiscoverOrg-Marketo Append & Clean Connector

Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 70+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more. 

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Why B2B Buyers don't buy

Why Didn’t They Buy? A Deep Dive Into Buyer Preferences – And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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