Lead Generation & Prospecting

Scaling Your B2B Marketing Engine for Hyper-Growth

The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.

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30 ways to get inside the mind of your buyer cover

30 Ways To Get Inside The Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Purposeful Voicemails: Best practices to increase email response rates

In today’s culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes of communication, voicemails have been found to increase email response rates by 11% or more. Kristina McMillan of TOPO and Jake Shaffren of DiscoverOrg discuss best practices

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DiscoverOrg-Marketo Append & Clean Connector

Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 70+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more. 

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Why B2B Buyers don't buy

Why Didn’t They Buy? A Deep Dive Into Buyer Preferences – And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.

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5 Keys to Efficient Prospecting

Join Chris Scheppler, CEO of CloudNerd, to learn five practical tips to maximize your prospecting efforts. He will demonstrate how to optimize your CRM and Sales Intelligence integrations to get the right messages to the right people at the right time.

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How to Leverage the Gatekeepers to Reach the Decision Makers

When you're attempting to reach the decision maker, it's likely you will only get one shot to get your foot in the door. In this webinar, Dianna Geairn will review the best way to engage with the gatekeeper so that you can successfully reach the decision maker. An expert approach with persistence, honesty, and respect will yield remarkable results.

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Sales EQ: Do You Think Like the World’s Top Sales Performers?

Senior VP of Customer Success, David Sill and Sales Acceleration Strategist, Jeb Blount discuss Jeb's new book SALES EQ: a new psychology of selling. Jeb discusses this modern perspective to keep prospects engaged, create true competitive differentiation, and shape and influence buying decisions. Jeb will identify specific behaviors, techniques, frameworks and secrets of Utra-High Performing (Top 1%) Sales Professional.

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Startup & SMB Dataset

If hunting for best-fit startups and small to mid-sized businesses (SMB) is like finding needles in a haystack, the Startup & SBM Dataset is a giant pile of needles. It’s as detailed and deep as our Mid-market and Enterprise datasets – and it’s getting bigger every day. DiscoverOrg’s Startup and SMB dataset includes over 60,000

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SMB Dataset from DiscoverOrg

DiscoverOrg SMB

Selling to startups and small to mid-sized businesses (SMB) is often challenging. Sometimes the data is hard to find and keeping track of the constantly evolving company landscape is even more difficult. Insight into these companies gives sales & marketing teams the ability to make timely connections with the right people and the right message.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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