Scaling Your B2B Marketing Engine for Hyper-Growth
The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.
DiscoverOrg-Marketo Append & Clean Connector
Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 100+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more.
Research & Reports
Sales Tech 2017 | Crowd Research Report
To provide deeper insight into the market dynamics for sales technology, Crowd Research Partners conducted an online survey in partnership with the 100,000-member B2B Technology Marketing Community on LinkedIn to reveal the key challenges, solutions, technology choices, and investment priorities of today’s sales organizations.
The Marketing Landscape: Where Data and Content Merge
Targeting the "wrong people” is a larger category than most unsuccessful marketers realize, and it’s the reason that data – not just more, but better data – is so crucial.
The TEDD (Technology, Engineering, Design, & Development) dataset is a brand new, untapped market that's never been profiled deeply by ANY data provider, DiscoverOrg included, until now.
Research & Reports
TOPO Case Report: Cloudera | Account Based Sales Development
Successful outbound enterprise outreach requires a standardized, repeatable process that can deliver buyer-centric messaging at scale.
DiscoverOrg for Salesforce
DiscoverOrg for Salesforce enables full data access within your native and mobile platforms.
The High Cost of Bad Data
Data quality is too often not considered a critical success factor in prospecting. More often, sales and marketing professionals tend to focus on the big stuff.
The Super Hero Prospecting Email
By using laser focus and superior intelligence, prospecting emails enable your organization to broaden its reach and reach those most in need of your services.