Research & Reports
2019 Purchasing Power Survey
In this new report, strong evidence suggests that competition among U.S.-based companies will increase dramatically throughout the coming year. Learn how this will affect marketing and tech spending - and how you can take advantage of the shift to stay ahead of your competitors.
Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
DiscoverOrg + ZoomInfo: 2 Former Competitors Push Forward Together
Following DiscoverOrg’s acquisition of ZoomInfo, our host and DiscoverOrg President Katie Bullard asks: How do two fierce competitors come together? Here to discuss it is Hila Nir, who is now CMO of both organizations.
How to Build a 360 Degree View of Your Target Accounts
Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign?
How to Evaluate a Data Provider for Revenue Growth
Data impacts all aspects of sales and marketing efforts. Does YOUR data rise to the challenge? We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance: Verified contact info, Firmographics (public, private, government, and 501c), Reporting hierarchy, and Personnel and project changes
CAS Severn: Case Study
CAS Severn needed hyper-reliable, granular, and up-to-date data that was highly searchable and customizable to target its prospecting efforts and break into its top ideal accounts as part of an account-based marketing (ABM) strategy.
Beyond The Meeting Matters: Getting the ROI out of the Sales Funnel
Getting your prospects to a meeting is only half the battle, what happens beyond the meeting matters. 80% of deals require at least 5 more calls after the first meeting, and 44% of reps give up after the first follow up.
GDPR: What You Need to Know
Hearing lots of buzz about the upcoming GDPR requirements? Wondering how it may affect your business? Separate myth from fact in this upcoming webinar hosted by Jake Dunlap, CEO of Skaled and Derek Smith, SVP of Data & Research at DiscoverOrg
The Definitive Guide to Trade Show Prospecting
Headed to a trade show in the upcoming months? Don't miss this definitive guide for successful trade show and event prospecting for before, during, and after the event.