Marketing

Why Didn’t They Buy? A deep dive into buyer preferences and the implications for salespeople

DiscoverOrg partnered with noted sales researcher and author, Steve W. Martin to complete a detailed study on buyer perceptions, assumptions and motivations. The results were compelling! Join Katie Bullard, CGO of DiscoverOrg and Steve W. Martin as they discuss the various buyer perspectives and how that impacts your prospect's buying decisions.  

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DiscoverOrg-Marketo Append & Clean Connector

Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 70+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more. 

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Why B2B Buyers don't buy

Why Didn’t They Buy? A Deep Dive Into Buyer Preferences – And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.

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5 Keys to Efficient Prospecting

Join Chris Scheppler, CEO of CloudNerd, to learn five practical tips to maximize your prospecting efforts. He will demonstrate how to optimize your CRM and Sales Intelligence integrations to get the right messages to the right people at the right time.

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Zenoss Case Study for DiscoverOrg Account-Based Marketing (ABM)

Zenoss: Case Study

Zenoss relied heavily on DiscoverOrg to append their targeted 2,000 accounts as they embarked on ABM and found DiscoverOrg operated more as a partner than provider.

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Informative & Interactive Tool Kit for Account-Based Marketing

Account-Based Marketing (ABM) Tool Kit

An informative & interactive tool kit for those new to ABM and those looking to refine their skills. This resource includes assets such as videos, blogs, case studies, and more - all included to help support your effective implementation of ABM.

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Account-Based Marketing from DiscoverOrg

DiscoverOrg ABM

By providing a stream of accurate account, contact, and buyer intelligence - including triggers, technographics, org charts, intent data, and firmographics - DiscoverOrg customers can identify top accounts, expand insights into key decision-makers, and orchestrate account-based marketing plays.

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avi-spl case study

AVI-SPL: Case Study

AVI-SPL increased revenue 5%, filled their pipeline with leads worth $2.9 million, and enabled an effective ABM strategy with DiscoverOrg...

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DiscoverOrg Box Case Study

Box: Case Study

Box's team saw a significant uptick in the amount of business and new recurring revenue generated using DiscoverOrg data...

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where-data-and-content-merge

The Marketing Landscape: Where Data and Content Merge

Targeting the "wrong people” is a larger category than most unsuccessful marketers realize, and it’s the reason that data – not just more, but better data – is so crucial.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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