Beyond The Meeting Matters: Getting the ROI out of the Sales Funnel
Getting your prospects to a meeting is only half the battle, what happens beyond the meeting matters. 80% of deals require at least 5 more calls after the first meeting, and 44% of reps give up after the first follow up.
DiscoverOrg Connector Outreach Edition Enhancements
The revamped DiscoverOrg Connector Outreach Edition provides the ability to find and upload new accounts and prospects directly to Outreach, so data can be enriched and cleansed on the fly.
Maximizing Your Tradeshow ROI
How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show
Quick Start Guide To A Successful Marketing Plan
Developing a marketing plan is essential to marketing success. As you head into 2018 here's a few tips to start you of successfully.
How To Devise A Marketing Plan
Create a complete marketing plan to deliver leads that become opportunities by learning how to Identify the right buyers to drive engagement.
MindTickle: Case Study
MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.
Get those leads moving! A Crash Course in Leading your Prospect's Journey
Do you know the factors and prospect behaviors that indicate a true sales opportunity? How do you determine which opportunities belong in your sales funnel and which ones should be disqualified? Further, have you ever wondered what specific buyer behavior scoops deals to progress from stage to stage in your funnel?
Birst, MongoDB, Cloudera & Actifio: Case study
This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.
Scaling Your B2B Marketing Engine for Hyper-Growth
The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.