Outbound Sales & Marketing

how-to-devise-a-marketing-plan

How To Devise A Marketing Plan

Create a complete marketing plan to deliver leads that become opportunities by learning how to Identify the right buyers to drive engagement.

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MindTickle: Case Study

MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.

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Get 30% Response Rate

Whether you’re in sales or marketing, you’ve probably spent a lot of time thinking about your email messaging. If you’re getting less than 30%+ of your prospects to reply to you, this webinar could be a game changer.

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On Demand - Get Those Leads Moving

Get those leads moving! A Crash Course in Leading your Prospect’s Journey

Do you know the factors and prospect behaviors that indicate a true sales opportunity? How do you determine which opportunities belong in your sales funnel and which ones should be disqualified? Further, have you ever wondered what specific buyer behavior triggers deals to progress from stage to stage in your funnel?

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Birst, MongoDB, Cloudera & Actifio: Case study

This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.

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Scaling Your B2B Marketing Engine for Hyper-Growth

The first step in any go-to-market strategy is to identify your target market and key buyer personas, and develop a strategy to reach them. A smart outbound marketing initiative needs to include lead nurturing. The goal is to have a ongoing, repeatable marketing revenue engine, capable of going big.

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Purposeful Voicemails: Best practices to increase email response rates

In today’s culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes of communication, voicemails have been found to increase email response rates by 11% or more. Kristina McMillan of TOPO and Jake Shaffren of DiscoverOrg discuss best practices

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DiscoverOrg-Marketo Append & Clean Connector

Our rebuilt DiscoverOrg-Marketo Connector automatically syncs industry-leading predictive marketing and sales intelligence. Marketers can chose among 70+ data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare emails against DiscoverOrg's known bounced email log; and more. 

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Why B2B Buyers don't buy

Why Didn’t They Buy? A Deep Dive Into Buyer Preferences – And The Implications For Salespeople

Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.

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Startup & SMB Dataset

If hunting for best-fit startups and small to mid-sized businesses (SMB) is like finding needles in a haystack, the Startup & SBM Dataset is a giant pile of needles. It’s as detailed and deep as our Mid-market and Enterprise datasets – and it’s getting bigger every day. DiscoverOrg’s Startup and SMB dataset includes over 60,000

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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