Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
How to Build a 360 Degree View of Your Target Accounts
Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign?
How to Evaluate a Data Provider for Revenue Growth
Data impacts all aspects of sales and marketing efforts. Does YOUR data rise to the challenge? We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance: Verified contact info, Firmographics (public, private, government, and 501c), Reporting hierarchy, and Personnel and project changes
Timing is Everything: How to Identify, Engage & Win More Target Accounts
Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock.
Maximizing Your Tradeshow ROI
How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show
Why Good Reps Leave: Understanding and Reducing Sales Team Churn
People don't leave jobs. They leave Managers. They also leave Organizations. How can you ensure that you are hiring the best fit candidates for the available sales position? How can you equip them to be successful as efficiently and effectively as possible? How can you keep your highest-performing talent engaged and motivated?
Get those leads moving! A Crash Course in Leading your Prospect's Journey
Do you know the factors and prospect behaviors that indicate a true sales opportunity? How do you determine which opportunities belong in your sales funnel and which ones should be disqualified? Further, have you ever wondered what specific buyer behavior scoops deals to progress from stage to stage in your funnel?
The Power of Sales Intelligence: 7 Ways To Fuel Faster Growth
Sales & marketing professionals understand the role that contact data plays in prospecting, but what opportunities are missed by relying on raw data alone?
Birst, MongoDB, Cloudera & Actifio: Case study
This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.