Maximizing Your Tradeshow ROI
How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show
Why Good Reps Leave: Understanding and Reducing Sales Team Churn
People don't leave jobs. They leave Managers. They also leave Organizations. How can you ensure that you are hiring the best fit candidates for the available sales position? How can you equip them to be successful as efficiently and effectively as possible? How can you keep your highest-performing talent engaged and motivated?
Get those leads moving! A Crash Course in Leading your Prospect's Journey
Do you know the factors and prospect behaviors that indicate a true sales opportunity? How do you determine which opportunities belong in your sales funnel and which ones should be disqualified? Further, have you ever wondered what specific buyer behavior scoops deals to progress from stage to stage in your funnel?
The Power of Sales Intelligence: 7 Ways To Fuel Faster Growth
Sales & marketing professionals understand the role that contact data plays in prospecting, but what opportunities are missed by relying on raw data alone?
Birst, MongoDB, Cloudera & Actifio: Case study
This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.
Purposeful Voicemails: Best practices to increase email response rates
In today’s culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes...
Research & Reports
Why Didn't They Buy? A Deep Dive Into Buyer Preferences - And The Implications For Salespeople
Past experiences with salespeople affect buyers a lot - as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoughts about how they made their decisions - and why they select the vendors they do.
Selling to startups and small to mid-sized businesses (SMB) is often challenging. Sometimes the data is hard to find and keeping track of the constantly evolving company landscape is even more difficult. Insight into these companies gives sales & marketing teams the ability to make timely connections with the right people and the right message.
How Marketing and Sales Intelligence is Democratizing Growth and Driving Disruption
Not long ago, large enterprises— with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.