Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
DiscoverOrg + ZoomInfo: 2 Former Competitors Push Forward Together
Following DiscoverOrg’s acquisition of ZoomInfo, our host and DiscoverOrg President Katie Bullard asks: How do two fierce competitors come together? Here to discuss it is Hila Nir, who is now CMO of both organizations.
A Startup Story that includes a B2C to B2B Pivot
Two years ago, Treehouse CEO Ryan Carson faced the realization no CEO ever wants to have: His beloved B2C code school, though successful, had to become a B2B company to survive. Well, he did it! Listen in as DiscoverOrg President Katie Bullard welcomes Ryan into our studio.
MindTickle: Case Study
MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.
Birst, MongoDB, Cloudera & Actifio: Case study
This quartet of IT case studies demonstrate how sudden, ubiquitous access to sales intelligence makes it easier than ever for start-ups and mid-sized companies to disrupt established industries and displace legacy vendor relationships.
B2B Sales Myths BUSTED!
Join us as DiscoverOrg's, Patrick Purvis sits down with Mark Birch, Founder of Enterprise Sales Forum to hear a fresh perspective on dated sales myths that could be limiting your sales efforts. He will tackle 8 tactics that sales leaders tend to hold on to and show you how to address them with a new strategy that will increase your sales trajectory.
2017 Growth Drivers Report
What does it take to be a high growth company? DiscoverOrg surveyed leaders in sales and marketing about growth at their companies and factors accelerating it or inhibiting it. This report uncovers key commonalities and reveals what it takes to be a high growth company.
Gender Diversity in Sales Organizations: A Wide Gap
The depth of our sales team data enables us to analyze gender diversity statistics across a variety of attributes, and the results highlight the significant gap - and opportunity - that exists for women in the sales industry.
The Playbook for Account-Based Marketing
Our account-based marketing (ABM) playbook will set you up to succeed with this effective strategy.