Research & Reports
2019 Purchasing Power Survey
In this new report, strong evidence suggests that competition among U.S.-based companies will increase dramatically throughout the coming year. Learn how this will affect marketing and tech spending - and how you can take advantage of the shift to stay ahead of your competitors.
Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
How to Build a 360 Degree View of Your Target Accounts
Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign?
Enterprise Sales Beliefs That Will Be Obsolete in 2019
Join Jake Dunlap, CEO of Skaled, to explore strategies that work for expanding enterprise accounts - which remains one of the best ways to grow revenue. Learn how to crush your enterprise sales targets in 2019 (and how NOT to crush them).
How to Evaluate a Data Provider for Revenue Growth
Data impacts all aspects of sales and marketing efforts. Does YOUR data rise to the challenge? We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance: Verified contact info, Firmographics (public, private, government, and 501c), Reporting hierarchy, and Personnel and project changes
Timing is Everything: How to Identify, Engage & Win More Target Accounts
Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock.
7 SECRETS TO SDR SUCCESS
In this webinar, Dan Gottlieb, Senior Sales Development Analyst at TOPO, and Steve Bryerton, VP of Sales at DiscoverOrg, will walk through seven tools and methods proven to help sales development reps generate a consistent volume of quality pipeline. Backed by proprietary research from TOPO, each play corresponds to a specific action that each sales development rep must take in order to be effective.
Deal IQ: Case Study
Deal IQ needed reliable, automated opportunity alerts and accurate contact data to identify, engage, and win more Fortune 500 target accounts at the right key moment in their buyer’s journey....
Beyond The Meeting Matters: Getting the ROI out of the Sales Funnel
Getting your prospects to a meeting is only half the battle, what happens beyond the meeting matters. 80% of deals require at least 5 more calls after the first meeting, and 44% of reps give up after the first follow up.