Delivering The Goods: The Path to Improving MQL-to-Opp Rate by 10X+
Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both.
How to Evaluate a Data Provider for Revenue Growth
Data impacts all aspects of sales and marketing efforts. Does YOUR data rise to the challenge? We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance: Verified contact info, Firmographics (public, private, government, and 501c), Reporting hierarchy, and Personnel and project changes
7 SECRETS TO SDR SUCCESS
In this webinar, Dan Gottlieb, Senior Sales Development Analyst at TOPO, and Steve Bryerton, VP of Sales at DiscoverOrg, will walk through seven tools and methods proven to help sales development reps generate a consistent volume of quality pipeline. Backed by proprietary research from TOPO, each play corresponds to a specific action that each sales development rep must take in order to be effective.
Vectra: Case Study
Vectra needed more accurate data to confidently power its prospecting activities and drive planned growth into new territories, without wasting hours each day slogging through manual, time-consuming research and unreliable information.
Beyond The Meeting Matters: Getting the ROI out of the Sales Funnel
Getting your prospects to a meeting is only half the battle, what happens beyond the meeting matters. 80% of deals require at least 5 more calls after the first meeting, and 44% of reps give up after the first follow up.
Maximizing Your Tradeshow ROI
How many of you spend thousands of dollars on Tradeshows? Do you struggle getting in front of the right people pre-show, during the show, or post-show? Have you ever lost an opportunity from a show because you didn’t have accurate information? What you will learn: Outbound Marketing strategies How to find and identify the Decision Makers within the companies How to efficiently Follow-Up with prospects after the show
Why Good Reps Leave: Understanding and Reducing Sales Team Churn
People don't leave jobs. They leave Managers. They also leave Organizations. How can you ensure that you are hiring the best fit candidates for the available sales position? How can you equip them to be successful as efficiently and effectively as possible? How can you keep your highest-performing talent engaged and motivated?
MindTickle: Case Study
MindTickle needed more reliable, in-depth organization charts and contact information to break into large enterprise accounts quickly and reach all key stakeholders and decision-makers as part of an account-based marketing (ABM) strategy.
Purposeful Voicemails: Best practices to increase email response rates
In today’s culture of digital communication, how does voicemail fit into the landscape of multi-touch engagement? The typical organization reports call-back rates of 0% on outbound voicemails. When used strategically with other modes...