The marketing function has more influence than ever when it comes to purchase decisions. But selling to marketers isn’t just about knowing the name of the CMO ─ it’s about understanding the organizational hierarchy of the entire marketing team and the spending priorities that are currently under consideration.
Intelligent Data for Selling to Marketers
In the digital age, roles in marketing departments change constantly. As a result, it’s nearly impossible to identify specific buyers for products and services based on title alone.
The DiscoverOrg Marketing Dataset eliminates the noise and confusion of selling to marketers. Sales teams gain access to organizational structures and up-to-date contact data as well as key insights about current projects and initiatives.
Marketing roles profiled in the Marketing Dataset include:
- Digital Marketing/eCommerce
- Customer Experience
- Marketing Operations
- Event Management
Marketing Dataset: The DiscoverOrg Advantage
Our Marketing Dataset contains a verified list of marketing professionals – some of which are the largest companies in North America. Companies represented in our marketing dataset include Under Armour, 7-Eleven, Carter’s and other hot prospects.
We provide verified contact data and insights for the CMO’s entire team, including the people responsible for handling digital marketing, e-commerce, lead generation, marketing programs, advertising and more.
DiscoverOrg Marketing Datasets uncover the projects and spending initiatives that are currently being evaluated by marketing execs. Whether the prospect is implementing a new CMS or searching for a new digital marketing provider, you’ll know about it ahead of the competition.