Marty St. George – Executive Vice President, Commercial and Planning

Reports to:
Robin Hayes – President and Chief Executive Officer – JetBlue Airways

About Marty:

Marty was promoted to Executive Vice President – Commercial & Planning in February 2015 and is responsible for airline & network planning, marketing, sales and revenue. Prior to this appointment, St. George served as JetBlue’s Senior Vice President – Commercial since May 2014.

He joined JetBlue in July 2006 and has held several roles including Senior Vice President – Marketing and Commercial Strategy and Vice President – Planning. Prior to JetBlue, St. George held marketing and network planning roles at United Airlines and US Airways.

Interestingly, JetBlue is far outspent by its competitors in advertising – Marty recently told the Wall Street Journal that he uses technology to make ads work harder “Today, we are using an automated ad-serving process that allows us to send out different banner ads with customized creative messages to various cities around the country, based on the specific weather at that moment.”

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