Tariq Shaukat – Caesars Entertainment – Executive Vice President and Chief Commercial Officer

Reports to:
Mark P. Frissora – Chief Executive Officer and President – Caesars Entertainment

About Tariq:

Tariq M. Shaukat is Executive Vice President and Chief Commercial Officer of Caesars Entertainment. In this role, Tariq oversees Marketing, Information Technology, Analytics, E-Commerce, Distribution, VIP Sales, and Gaming across all lines of business, including casino, hotel, restaurants, nightlife, and entertainment. He also oversees our Live Entertainment business and our award-winning loyalty program, Total Rewards.

He has joint P&L accountability for company-wide operational performance, and directly manages a budget of almost $3bn. He also has P&L accountability for Caesars’ Live Entertainment line of business, and co-led the design and launch of over $1.5bn in new development projects, including the Linq Hotel and Casino, The Linq Promenade, and The Cromwell.

Reporting directly to the CEO, he is a member of the Caesars Entertainment Executive Operating Committee, Senior Management Team, and Capital Committee.

Tariq joined Caesars as Chief Marketing Officer in 2012 from McKinsey & Company, where he was a Partner. There, he led the Firm’s loyalty practice globally, and worked with clients across a range of consumer businesses, including travel, media, and financial services, on revenue stimulation, marketing and growth topics. Before McKinsey, he worked in the technology industry, co-founding a social media company, and leading business development for the consumer electronics and consumer products businesses at Trilogy, an enterprise software company. He was also a Principal at The McKenna Group, a Silicon Valley based consultancy.

Tariq holds a bachelors and masters degree in Mechanical Engineering from the Massachusetts Institute of Technology and Stanford University, respectively, and a masters degree in Technology and Policy from MIT. He is a member of the Board of Directors of Three Square Food Bank and of The Smith Center for Performing Arts in Las Vegas.

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