Top 5 Email Marketing Tips
2.7 seconds
Seconds your recipient takes when deciding
to read or delete your email message
Source: Jill Konrath, Selling to Big Companies
Technology marketers report getting 300% more responses from
a secondary “Follow-Up” email versus the first cold email when
sent to Fortune 1000 IT Decision Makers
Source: DiscoverOrg client study 04/2012
48% of CIOs expect the IT Vendor to talk to them about
what they are providing to companies like them.
Take away : Cite case studies and successes with
companies in the same industries as your target – always
have a customer reference sheet handy so that you can
talk about what you’ve done at other companies
in the same industry
Source: TDN Study
Arial 10pt is the most readable font and size for email
marketing read on a mobile device or Microsoft Outlook.
The true cost of EACH bad email entered into your CRM system
Source: eloqua Blog
Infographic brought to you by DiscoverOrg
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