Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Executives
3 min read

[VIDEO] Discover: Employee Location Data

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales at DiscoverOrg, and in today’s Discover X video, I’m showing how to leverage employee location data for sales and marketing...
February 20, 2019
Data Quality
7 min read

So It’s Your First Day as the CMO...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
February 19, 2019
Best Practices
5 min read

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Everything
7 min read

DiscoverOrg Certification: A Customer Love Story

Love is in the Air. What’s Love Got to Do With It? Can’t Get Enough of Your Love, Baby. Did you know there are over 1,200 songs with the word...
February 12, 2019
Account-Based Marketing
4 min read

DiscoverOrg's Tech Transformation: How a Data Company Became a Tech Company

Love is in the Air. What’s Love Got to Do With It? Can’t Get Enough of Your Love, Baby. Did you know there are over 1,200 songs with the word...
December 11, 2018
Account-Based Marketing
4 min read

[VIDEO] Discover Org Charts: 5 Ways to Leverage Organizational Intel

Hey everyone, welcome to the Discover Series! I’m Krystan Resch, DiscoverOrg’s Director of Partnerships. Today, we’re gonna be talking about the importance of organizational intelligence – AKA knowing how to...
February 6, 2019
How-to
6 min read

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? We’re on the hunt to learn...
February 5, 2019
Data Quality
6 min read

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether. Sometimes, that...
February 1, 2019
DiscoverOrg
6 min read

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
January 31, 2019
Data Quality
4 min read
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