Marketo Webook Set Up Guide

A step-by-step guide to setting up RainKing’s webhook to append data to your existing leads in Marketo. This webhook works automatically to keep your records updated with RainKing’s high quality database.

Steps to Setup:

Build a Webhook to RainKing:

  • In Marketo under Admin -> Integration -> Webhooks, and select New Webhook
  • The URL for the Webhook is: https://api3.rainkingonline.com/api/v1/people/searchEmail.json?token=[ENTER RAINKING TOKEN HERE]&email=[ENTER YOUR EMAIL ADDRESS HERE]&searchEmail=[ENTER MARKETO EMAIL TOKEN HERE]
  • The Request Type is Post
  • Response Token Encoding is Form/URL
  • Response Token is JSON
  • Select to Create this Webhook

Build Response Mapping:

Update 16 Contact Fields with the syntax below:

  • Salutation: contact.salutation
  • First Name: contact.firstName
  • Nick Name: contact.nickName
  • Last Name: contact.lastName
  • Title: contact.title
  • Level: contact.level
  • Supervisor: contact.supervisor
  • Address 1: contact.address1
  • Address 2: contact.address2
  • City: contact.city
  • State: contact.state
  • Zip: contact.zip
  • Country: contact.country
  • Phone: contact.phone
  • Extension: contact.ext
  • Fax: contact.fax

Update 14 Company Fields with Syntax below:

  • Company Name: company.companyName
  • URL: company.url
  • DUNS Number: company.duns
  • Revenue: company.revenue
  • Employee Count: company.employeeCount
  • Address 1: company.address1
  • City: company.city
  • State: company.state
  • Zip: company.zip
  • Country: company.country
  • Phone: company.phone
  • Fax: company.fax
  • Industry: company.industries[0].industryName
  • Sector: company.industries[0].sectorName

Create a Smart Campaign:

  • Create a Smart Campaign where the Smart List includes a Trigger
  • In the Flow Step, add the Webhook to call RainKing
  • Activate this Smart Campaign

Add a RainKing Lead and confirm fields:

  • Find a new Lead from RainKing
  • Create this New Lead in Marketo (you only need the email address)

 

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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