A RainKing workflow that allows marketing users to generate a new output of prospects to invite to an event based on their location and any other parameters you choose.
How it can help
- You have complete control over the output generated based on the criteria you input.
- Easily gather all key details about prospects in one convenient place for more personalized invitations.
- List criteria can be saved dynamically if you wish to receive updates when new content is added to RainKing that aligns with your campaign.
Steps to Create
Start by clicking on the “Plan a Marketing Event” link on the RainKing dashboard.
Using the available picklist values Common, Company, People, or Scoops, you can build reports with content specific to marketing list. We reccomend that you use the Search Radius feature to select a specifc range. You can use filters to further refine results based on firmographic details (including specific sector/industry information, revenue, employee size, etc.) as needed depending on your unique territory alignment.
We highly recommend saving your search results for easy access to the event criteria you’ve spent time inputting. You also have the option of signing up for alerts when we add new content that fits your search criteria.
Viewing Your Results
Once you have finished selecting and saving your criteria, click “Build Map”.
After running the search, the output will show results matching your selected criteria. The parameters used to build the search will be shown at the top of the screen and can be modified by clicking on the “Refine Search” button at upper right. We highly recommend saving your searches for future access. You can also set up alerts for new or updated records.
Using the bulk action buttons above the results, you can export the information to Excel, add to list, or adjust screen size.
Creating List of Companies or People
Click on the different tabs to view other content based on the search criteria.