A visual breakdown of the technology responsibilities tied to all decision makers within a given company.
How can it help me
- Allows you to quickly find all decision makers in a company that have technology responsibilities in a specific category or sub-category.
- Gives you visibility into decision makers that have responsibility over multiple technology areas.
- The responsibility matrix can also help you with product positioning, cross selling, and more.
Drill down on technology responsibilities by checking off the technology categories and sub-categories located along the top of the matrix.
You can also select multiple categories and sub-categories to gain visibility into who has responsibility in multiple areas.
From here, you can add the contacts you are interested in to a List/Campaign (group).