There are many sources of data out there in the world, both free and paid, that position themselves as providers of sales and marketing intelligence. Those sources vary wildly in quality, accuracy, and completeness but they all struggle with the fact that 36% of all data points turn over year over year. Because of that inevitability, RainKing verifies the validity of its information on a rolling basis via our primary and proprietary research processes. Those processes can often yield information that differs from other sources, whether they are self-updated by the user or subscriber, crowdsourced, or purchased lists from trade shows and conferences. People often exaggerate their responsibility level or title when attending conferences or updating their social or professional media personas, or they will not update those personas in a timely manner when they change.
It is RainKing’s goal to present to our clients only the most accurate information available to us, whether or not our primary research presents different insights than publically available sources or third-party lists. The intelligence our team uncovers goes through a rigorous QA process where it is vetted/qualified, cleaned, organized, and published for our clients. The end result is the most relevant, actionable, accurate and fresh IT sales intelligence available anywhere.