Marketing-qualified leads (MQLs) grew 30% the quarter after fully implementing DiscoverOrg. And the Bonfyre sales team has slashed their account research and selection time by 50%, while drastically improving prospect quality.
In this episode we talk to Katie Bullard, Chief Marketing Officer at DiscoverOrg.
Resource – 2017 Growth Drivers Report: Unlock the Sales and Marketing Secrets of the Fastest Growing Companies
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
Hear the Podcast here.