May 12th, 2015 | by

VentureBeat – May 12, 2015

In the old days, sales was a game of numbers. You would grab a phone directory and systematically contact everyone in the list until you found someone who might want to buy what you’re offering.

It was brutal. It was time consuming. It was, at best, ineffective. Leading sales researchers pegged the chance of closing business from a cold call at 1 percent, and that’s if you were good at selling.

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