March 6th, 2014 | by

Direct Marketing News – March 06, 2014

The recent decision of the Postal Regulatory Commission to increase postal rates by 4.3% to make up for recessionary losses-on top of a 1.7% inflationary spike-has been lambasted by direct mail organizations. But should we be sounding the death knell for direct mail as an effective marketing channel? Hardly.

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