Iconic Strategies stress importance of traditional marketing despite reports of inbound marketing success
Iconic Strategies – November 23, 2013
In a recent survey, conducted by DiscoverOrg, of 1000 IT executives at a variety of firms (from Fortune-ranked companies to SMEs) it was found that marketers should be careful not to ignore traditional marketing strategies. The results showed that IT executives value the effectiveness of outbound marketing with 60% saying that outbound marketing methods have led to an IT vendor’s being evaluated and 75% saying that after having received a cold call or email they had decided to attend an event or to take an appointment.
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