I hear a rumble and it’s not the earthquake that hit the San Francisco Bay Area last week. It’s a market shifting; one of those “who moved the cheese” kind of rumbles.
Marketers are challenged in achieving full customer lifecycle visibility and understanding how data science can drive more effective customer engagement and conversion. So they invested in technology, much of it on a “leap of faith”, believing that the next application or new ‘cool’ technology will deliver higher quality revenue and better line-of-sight.
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