Sorting Out the Chaos of Marketing Tech Change
Chief Marketer – September 29, 2014
CMOs and other marketing executives have their hands full dealing with all the disruptive changes in marketing. Because of all the data surging forth from the Internet and marketing software, marketing has become a technology hub. Trends show that by 2017, the marketing department will control the lion’s share of the technology budget with the CMO spending more on IT than the CIO.
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