December 28th, 2016 | by

Successful sales and marketing execution is knowing what a best customer looks like for your organization, knowing how to find prospects with potential to become best customers, and engaging with those prospects throughout the process. To do this requires having in-depth data on your prospects and your customers to most effectively identify and engage with both.

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About the author

Claire McEachern

Claire has over 12 years of experience specializing in digital program management & strategy, SEO, web design, creative communication, and account & project management.