December 28th, 2016 | by

Successful sales and marketing execution is knowing what a best customer looks like for your organization, knowing how to find prospects with potential to become best customers, and engaging with those prospects throughout the process. To do this requires having in-depth data on your prospects and your customers to most effectively identify and engage with both.

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About the author

Claire McEachern

Claire has 15+ years of creative communications, digital marketing, account and project management expertise in both the B2B and B2C environments. She has a passion for merging technical and creative skills in order to create narratives that educate, entertain, and call-to-action audiences on both the prospect and customer sides of the house. She has a B.S. in Sociology from James Madison University and an M.S. in Sustainable Design from Philadelphia University.