March 27th, 2017 | by

In the same way temperature variations change air density to cause a paratrooper to descend more quickly or slowly, data quality can either increase or decrease drag for sales and marketing teams. DiscoverOrg Director of Product Marketing, Justin Withers discusses the impact of bad data and how to maximize data quality

When I was in sixth grade, my father—an engineer, businessman, and physics teacher—helped me design an experiment for a school project. Central to the experiment was a paratrooper. Not a real one, but one of those plastic ones you can get out of those little vending machines. We conducted our first test at our neighborhood Costco, where we somehow managed to get access to one of their giant industrial freezers (you know…where they keep the bags of those delicious cream puffs). Once inside, we commenced our experiment by repeatedly dropping the paratrooper in the frigid air, each time clocking how long it took for it to fall to the ground. After we felt we had enough data, we repeated the test at a nearby fitness club sauna.

Here’s what I learned. It turns out that paratroopers fall slower in cold air. Why? Well, sparing you the details of the Ideal Gas Law, cold air is denser. In other words, more air molecules funnel into the parachute, slowing its fall. By contrast, higher temperatures result in less air density and reduce drag on the paratrooper accelerating his fall.

Read the full article on MarTech Advisor

About the author

Claire McEachern

Claire has over 12 years of experience specializing in digital program management & strategy, SEO, web design, creative communication, and account & project management.