January 24th, 2017 | by

Some experts now argue that science is a more important component of sales, while others believe the art component should be the stronger focus. We think it’s important to first define what is meant by “science” and “art,” and then present why the most successful salespeople utilize an equal balance of the two. In fact, it’s the only way it can work.

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About the author

Claire McEachern

Claire has 15+ years of creative communications, digital marketing, account and project management expertise in both the B2B and B2C environments. She has a passion for merging technical and creative skills in order to create narratives that educate, entertain, and call-to-action audiences on both the prospect and customer sides of the house. She has a B.S. in Sociology from James Madison University and an M.S. in Sustainable Design from Philadelphia University.