January 24th, 2017 | by

Some experts now argue that science is a more important component of sales, while others believe the art component should be the stronger focus. We think it’s important to first define what is meant by “science” and “art,” and then present why the most successful salespeople utilize an equal balance of the two. In fact, it’s the only way it can work.

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About the author

Claire McEachern

Claire has over 12 years of experience specializing in digital program management & strategy, SEO, web design, creative communication, and account & project management.