What 3-4 elements should growthbound companies focus on? Well, the overwhelming trend we’ve seen across the board is to jump headfirst into the technology layer. It is sexy. It’s easy to buy. It has that shiny-object appeal to it. But it needs to be enabled by strong tactics and planning, all wrapped up in a solid go-to-market strategy. Then we can bring on technology to help scale processes.
About our guest, Justin Gray, CEO/Founder, LeadMD
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education.
Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others.